Retail Marketing Manager Details

Retail Marketing Manager

Faherty Brand - New York, NY

Employment Type : Full-Time

Manager, Retail Marketing

Employment Type: Full-Time

** The health and safety of you and your Faherty Brand teammates is important to us! Covid-19 vaccination will be required to work in our office. **

Is this job for you?

Are you obsessed with the retail experience? Do you have a passion for strategically and creatively delivering best-in-class marketing to drive traffic and help innovate the in-store experience? Do you have a passion for understanding customer behavior and creating plans for explosive new store openings and long-term, sustained growth?

• Manager, Retail Marketing role is integral for the growth and presence of Faherty Brand. The position will create 360 marketing strategies focused on growing awareness, driving traffic, and delivering innovation in an effort to support our expanding retail footprint. Acting nationally and driving locally, this role will report to the VP of Marketing and include strong day-to-day collaboration with the Founders, Leadership, Marketing, Retail, Retail Ops, and Field teams to craft and execute an integrated, full-funnel retail strategy.

Responsible for:

• Develop a cohesive, multi-channel retail marketing strategy based on customer insights, business priorities, market trends, and brand growth goals.
  • Lead the go-to-market strategy for new store openings including localized media, influencer & PR outreach, barricade graphics/window vinyls, collaboration with Centers’ Marketing Departments, and partnering with internal teams for grand opening events/experiences, integration on Fahertybrand.com, and paid media.
  • Develop sustain & nurture marketing plans to continue to support traffic, sales, and experiences within the existing doors. These can include partnerships with the Centers’ Marketing Departments, external agencies, influencers, and brand ambassadors while partnering with internal teams on localized brand, social and digital media strategy.
• Act as the cross-functional lead to ensure a consistent and powerful retail presence throughout Faherty’s owned and social channels.
• Partner with Retention and Acquisition Teams to develop a full view of the retail consumer and identify incremental opportunities to drive LTV through high touch CRM (e.g., Creating an Omni consumer by acquiring through retail, and subsequently converting through Ecom).
• Collaborate with Retail and Visual Merchandising teams to inform and execute in-store signage programs, including seasonal signage, promotional sign libraries, and additional graphics’ needs.
• Balance branding and ROI-generating activations. Implement opportunities that will grow the business /generate incremental revenue while enhancing brand positioning within the localized markets.

Must have qualifications include:

• Minimum 5 years experience in retail marketing, preferably with a lifestyle brand with multiple doors operating in multiple markets
• Bachelor's Degree in Marketing, Journalism or related field required
• Must have a proven track record in successfully launching retail marketing initiatives and executing innovative marketing strategies
• Customer-focused decision-maker with a strong understanding of localized and national print, social and digital marketing
• Stays current with evolving technology and market trends
• Team player with a drive for success
• Self-motivated and passionate
• Excellent time management, verbal and written communication skills
• Multi-tasker and deadline manager
• Ability to self-direct and prioritize many tasks
• Detail-oriented and extremely organized

A bit about us:

Founded in 2013 by Mike and Alex Faherty and Kerry Docherty, Faherty is a family-run lifestyle and apparel brand fueled by purpose and optimism. Our goal: to build a new American legacy by creating high-quality, sustainably minded, feel-good favorites that will bring you joy to wear.

We feel a deep responsibility to do things differently: to promise comfort without compromising quality. To hold ourselves to a higher standard with a lower environmental impact. To leave the world a better place than we found it.

We recognize the impact the fashion industry has on the world, and we’re dedicated to learning how to be better stewards of the planet. We believe the power of conversation and connection can make real change, and we’re committed to supporting people and organizations doing work that we believe in.

Our passionate leadership team comes from different backgrounds but share a singular goal: to deliver on our promise of comfort and craftsmanship. To work side-by-side in a collaborative, energetic, and creative environment every day, like the family we are. We welcome everyone — and we mean everyone. We believe a diversity of viewpoints, experiences, and backgrounds only serve to make our team stronger, which is why we strongly encourage those from historically and systemically marginalized communities to apply: BIPOC, women, and people in the LGBTQIA+ community, to name a few. We strive to lead consciously, bravely, and inclusively — and to reflect those values in our work. We live by six key pillars:

Be The Best

Stay Authentic

Better Together

Spread Good Vibes

Deliver On Promises

Lead Consciously, Bravely and Inclusively

Remain compassionate. Stay focused. Seek joy. Let’s make the world a better place.