Regional Marketing Manager Details

Regional Marketing Manager

Thermo Fisher Scientific - Boston, MA

Employment Type : Full-Time

Regional Marketing Manager
Requisition ID: 189231BR

When you’re part of the team at Thermo Fisher Scientific, you’ll do important work, like helping customers in finding cures for cancer, protecting the environment or making sure our food is safe. Your work will have real-world impact, and you’ll be supported in achieving your career goals.

Location/Division Specific Information
The Chromatography and Mass Spectrometry Division (CMD) serves customers in a range of markets and applications from environmental and food safety analysis to forensic science and toxicology.
Location: Remote US/Canada

How will you make an impact?
The Regional Marketing Manager LSMS Americas has a dual responsibility of LSMS regional marketing management for the Research Markets and supervisory responsibility of a LSMS regional marketing manager, Analytical Markets. The incumbent is accountable for creating and operationalizing go-to-market strategies for existing and new market segments by incorporating customer needs, competitive dynamics, portfolio positioning, product requirements and profitability.

We are looking for a strong individual contributor and leader who is able to inspire, coach and mentor a team to drive strategic planning and demand for products through product positioning and promotions in the OMICS, Academic, Pharma, bio-pharma & Clinical markets. We seek an experienced business professional capable of bridging customer needs and broader market trends to solution requirements and go-to-market strategy. Intense engagement and cooperation with teams across the organization will be instrumental in gathering feedback on portfolio performance and competitive dynamics.

What will you do?

• Coaching and developing a regional Marketing Manager LSMS, Analytical Markets, in Americas
• Direct responsibility for planning and execution of CMD annual Marketing plans. Define product positioning strategy with relevant product managers and vertical markets.
• Monthly review of marketing objectives vs plan and produce marketing KPIs to ensure achievement of the marketing plan. Take action to address underperformance and proactively optimize programs to exceed targets.
• Direct responsibility for new product introduction for LSMS in AMER.
• Communicating vision, strategy, and initiative roadmaps to executives, customers and internal stakeholders for new Division-wide commercial prospecting tools.
• Coordinating and synchronizing marketing related activities other functions of the Organization such as product training and commercial organizations.
• Influencing the creation of content for marketing collateral including white papers, presentations, case studies, eBooks, protocols, videos, selection guides and customer success stories.
• Conducting market research and voice of customer (VOC) for data driven decision making by obtaining and interpreting market information via surveys, market analysis, focus groups and customer feedback.
• Monitor competitive and market trends and deliver critical insights that enable high-impact actions.
• Develop the competitive comparison guide for use in positioning against like offerings from other organizations.
• Through the understanding and utilization of the entire marketing mix, product definition, distribution, price, promotion and create growing demand for our product offerings.

• Bachelor’s degree in Business Administration, Biology or Chemistry required; MS, Ph.D. or MBA highly desirable.

• 7+ years marketing experience with scientific technology and market knowledge.
• Experience with related analytical instrumentation.
• Proven experience and capabilities in regional strategy development and execution.
• Demonstrated results driving targeted campaign initiatives utilizing web, search, social media, advertising and events channels.
• Highly self-motivated leader with ability to manage and prioritize multiple projects.
• Ability to travel up to 25%

• Capacity to develop a strategic understanding of the Thermo Scientific brand, consumables, analytical instrumentation and software.
• Ability to improve marketing ROI and directly impact revenue with marketing activities
• Excellent strategic thinker with solid written and verbal communication skills
• Ability to plan, execute and measure with a strong sense of urgency to drive results.
• Collaborative approach to developing and sharing strategy, tactics and analytics.
• Given the potential interaction across CMD, other Divisions and Corporate, this person will have a strong strategic business perspective, global outlook and excellent communication skills to establish credibility and influence.