Job Summary
This position can be based in either Amherst, Ohio or Wixom, Michigan. The global product portfolio manager (PPM) is responsible for a specific portfolio of products in an Industrial Coatings line of business (LoB) and has marketing leadership for new product development (NPD) using Nordson’s defined stage gate process. The PPM works closely with customers, engineering, sales and operations to define the portfolio strategy, manage product lifecycles, develop product roadmaps and execute go-to-market plans.
Essential Job Duties and Responsibilities
- Manage projects through the nVision NPD stage gate process. Ensure a steady stream of ideas move through the NPD funnel, develop business cases, document product requirements, define and implement product launch plans and achieve NPD 3-year revenue and profitability targets
- Develop integrated product portfolio strategy aligned with the business unit Strat Plan: positioning, product line roadmaps and life cycle planning
- Conduct and document Voice of the Customer (VOC) activities to validate market understanding and mine unmet customer needs for new products, services, and solutions
- Define product value proposition and messaging for personas throughout the buyer’s journey
- Coordinate with international teams to develop localized go-to-market plans
- Develop collateral and sales tools for promotions and campaigns in cooperation with marketing communications
- Conduct market research, customer and product portfolio analysis including segmentation, pricing, revenue, margin and competitor analysis
- Provide sales training, identify target customers and communicate how-to-win
- Deliver projects on schedule and within budget. Develop project plans that specify project phases, milestones, tasks, task interdependencies, durations, resource assignments, and costs
- Perform other duties as assigned
Skills and Abilities
3+ years of relevant experience in marketing, product management, project management, engineering or sales. Preferably in B2B OEM or other industrial markets with exposure to SAP
- Comfortable being out-front within the organization and interacting at all levels with multinational teams
- Strong collaboration with engineering, sales, marketing and operations
- Experience with stage gate product management
- Ability to understand technical concepts
- Excellent writing, presentation and overall communication skills
- Ability to establish strong relationships with customers and partners in commercializing new products
- Proficiency with a CRM system and SAP
- Detail-oriented with excellent follow-up, critical thinking, project management and time management skills
- Ability to effectively manage CAPEX projects
- Travel domestic and international up to 30%
Education:
- Bachelor’s Degree in Business, Marketing, Engineering or related field is required.