Product Marketing Manager - Outreach Engage Details

Product Marketing Manager - Outreach Engage

Outreach - New York, NY

Employment Type : Full-Time

Our success is reliant on building teams that include people from different backgrounds and experiences who can elevate assumptions and ideas with fresh perspectives. We're dedicated to hiring the whole human, not just a resume. To that end, we look for a diverse pool of applicants-including those from historically marginalized groups. We would like to invite you to apply even if you don't think you meet all of the requirements listed below. We don't want a few lines in a job description to get between us and the opportunity to meet you.
Outreach is seeking a Product Marketing Manager with a proven track record for bringing products and innovations to market with high customer impact and satisfaction to drive product momentum and revenue growth at a global scale in the B2B SaaS market. This person will report to the Director of Product Marketing and lead the go-to-market strategy and execution plans for Outreach Engage in partnership with Product Marketing Managers in the US and Product Managers in the Czech Republic. They will be responsible for developing value propositions, product positioning, messaging, pricing and packaging and all aspects of enabling Marketing, Sales and Customer Success teams to market and sell Outreach Engage in partnership with the broader PMM team to drive customer value, adoption, retention and growth.
Location: Prague, CZ or East Coast, United States
About the Team: Join the growing Product Marketing team as we expand the Outreach product portfolio to dominate the global markets in the Sales Execution Platform space, spanning customers from scrappy startups to some of the largest global enterprise companies in the world. We are a team that sits at the intersection of PDE (Product Development Engineering) and Marketing, translating innovative offerings into marketable, sellable products that deliver unmatched customer experiences and scale across the globe. We are obsessed with collaborating across internal teams and stakeholders. We wake up each day ready to do our best work and remain ever-curious about how to improve, evolve, innovate and grow. Above all, we have each others’ backs. Your Daily Adventures Will Include:

• Driving market requirements and go-to-market strategies for Outreach Engage, our leading solution for prospecting and pipeline
• Developing a proficiency on Outreach Engage, the Outreach Sales Execution Platform and Command of the Message best practices; be known as a product and customer subject matter expert
• Creating and managing the go-to-market plan for new product and feature releases in close collaboration with Product Management, Marketing, Enablement, Pricing and Packaging, Sales and Post-Sale teams
• Collecting market and customer research to stay in touch with buyer and seller needs through the development of differentiated messaging for our target audiences
• Understanding of our competitive landscape to clearly articulate differentiators and gaps across Outreach Engage
• Delivering a strong bill of materials for each release to ensure we have the materials to support go-to-market efforts beyond PMM
• Working with all areas of marketing to drive event content, product videos, demos, training materials, case studies, campaigns, PR and content to increase product adoption and grow our customer base
• Owning the web experience for your product area in partnership with the Outreach Engage PMM team

• 3-5 years of experience working as a product marketer in the technology industry
• Experience defining go-to-market strategies
• Proficient understanding of SaaS technology and landscape
• Proven ability to drive key business objectives
• Quick decision making for impactful outcomes
• Exceptional communication and presentation skills
• Ability to delivery clear and compelling customer-facing messaging and materials
• Experience working with sales teams Bachelor’s degree

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  Generous medical, dental, and vision coverage for full-time employees and their dependents
• Flexible time off
• 401k to help you save for the future
• Company-organized and personal paid volunteer days to support the community that supports us
• Fun company and team outings (or virtual events these days!) because we play just as hard as we work
• Diversity and inclusion programs that promote employee resource groups like OWN (Outreach Women's Network), AAPI, Rainbow (LGBTQIA+), Gender+, LatinX, Black Excellence, Disability Community, and Veterans
• A parental leave program that includes not just extended time off but options for a paid night nurse, food delivery, gradual return to work, and the Gottman Institute's Bringing Home Baby course for new parents
• Employee referral bonuses to encourage the addition of great new people to the team
• Plus, unlimited snacks and beverages in our kitchen
• We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status