Employment Type : Full-Time
We heard you knock! Our Company Masonite UK is a true door category leader combining the experience and craft of four leading door manufacturing brands, Premdor, Solidor, Door-Stop International and National Hickman Industries. Offering comprehensive and compelling product portfolios that provide the perfect door solution for every opening, from creating beautiful homes to defining world-class commercial spaces and everything in between. We are currently recruiting for a newly created position of Product Marketing Manager – Construction. This role is heavily focused on gaining a deep understanding of our markets and customer segments, to create and implement the go-to-market strategy for Masonite’s Architectural and Interior Products. You will be responsible for delivering the knowledge, tools, collateral, and programs that enable effective marketing and selling of a product. Including the ‘go to market’ and the in-market tools to enable sales strategies. In this role you will develop deep product insights in support of the product roadmap and overall commercial growth of the business. Our Product Marketing Manager Construction perks and benefits are: Product Marketing Manager Construction Overview You will be define market opportunities for Masonite Architectural and Interior Products. Performing segmentation and targeting exercises to identify both the market and the customer segments with the greatest lifetime value to Masonite products. Collaborating with your marketing peers to produce technical product content for target market, customer, and consumer segments. Developing product positioning, value propositions and messaging that resonates with target customer and consumer segments. Managing the launch and exit programs for each product category. Including all supporting documentation in co-ordination with technical and product development teams. Analysing in-market products to determine whether they should be enhanced, maintained or sunsetted. Communicating back on your proposition internally to channel marketing and commercial personnel. You will work on optimising digital tools with touch and trigger points for each market segment, persona and key product benefits, ensuring that technical and specification support are easily accessible. Developing sales enablement training, white papers, CPDs and supporting product literature in collaboration with the content management team. Creating product focus groups to build deeper insights into specific key categories. Interfacing with advisory boards and channel partners for product specific market research and intelligence. Working with the Product Manager to influence new product innovation with well-defined market requirements that include regulatory, legal and technical aspects. Assisting in product naming by providing competitive and consumer context. Conducting post-launch interviews and performing analysis to determine the level of market and customer adoption and provide feedback to Product Managers for incorporation into Product Roadmap strategies. You will be highly technical and will possess the ability to create CAD drawings for architects and to give specification details with the skill of turning all information into informative marketing content. Key Responsibilities Summary About you! Desirable About us At Masonite, we believe a door is more than just a door; and we also know that the employees who build our doors are more than just employees, they work in environments that promote a culture of creativity, collaboration, adaptability and integrity based on a strong commitment to our vision. In 1924, William Mason did not change the industry when he created Masonite, he created a new one, one that transformed waste into worth and materials into what matters. That revolution is part of Masonite, it is how we are changing the way people think about doors and making everyone see that doors are not about keeping people out, they are about letting people in. At Masonite, we keep our doors open to new perspectives, new voices, and new opportunities. We break down barriers and we help people walk through walls.