Product Marketing Director Details

Product Marketing Director

iboss - Boston, MA

Employment Type : Full-Time

Company overview

iboss is a cloud security company that enables the modern workforce to connect securely and directly to all applications from wherever they work. Built on a containerized cloud architecture, iboss delivers security capabilities such as SWG, malware defense, RBI, CASB and data loss prevention to all connections via the cloud, instantaneously and at scale. This eliminates the need for traditional network security appliances, such as VPNs, firewalls, and web gateway proxies, which are ineffective at protecting a cloud-first and mobile world. Leveraging a purpose-built cloud architecture backed by 230+ issued and pending patents and more than 100 points of presence globally, iboss processes over 150 billion transactions daily, blocking 4 billion threats per day. More than 4,000 global enterprises trust the iboss Cloud Platform to support their modern workforces, including a large number of Fortune 50 companies.

iboss is looking to expand its product marketing team and is seeking an individual to help drive and be responsible for developing the company’s product positioning, creating powerful messaging, supporting the development of go-to-market strategy, leading the execution of key launches and campaigns that drive the business forward, and building customer loyalty. This role is cross-functional in nature and will require successful partnership with leaders in marketing, technical marketing, product management, sales, and other key functions.

This role reports directly to the Vice President of Product Marketing so the opportunity to grow and lead part of a product marketing team is envisioned long term.

Responsibilities

  • Develop messaging, positioning and go-to-market plans for iboss solutions as assigned.
  • Collaborate with Marketing Team as needed for media and PR efforts.
  • Translate technology features into business impacts that drive rapid decision-making that increases adoption of the iboss platform.
  • Understand and analyze needs of customer base; perform win-loss analyses; create, cultivate and curate customer testimonials; then evangelize their success stories to sales teams and market influencers
  • Create sales enablement tools that help the sales teams in all phases of the sales cycle including presentations, datasheets, whitepapers, customer case studies, persuasive web copy, etc.
  • Work with the Corporate Marketing team to develop and execute integrated awareness and demand generation programs that target our buyer personas and deliver on key objectives including pipeline growth, revenue, awareness, and customer satisfaction
  • Manage the product marketing portion of the product launch process
  • Create and manage Voice of the Customer (VOC) listening programs to understand the needs of the customer base and industry
  • Train the sales team on the best use of marketing and sales enablement materials through formal and informal means
  • Ensure all aspects of iboss positioning are incorporated in outbound communication, demand generation campaigns and sales collateral
  • Work with the Marketing team on our Account-Based Marketing (ABM) Program
  • Prepare for and engage with industry analysts on the market and iboss position in it as required.
  • Develop solution messaging and overall content strategy including whitepapers, blog posts and other deliverables for product portfolio and marketing campaigns
  • Other duties as assigned

Basic Qualifications

  • Demonstrated ability to create compelling positioning, messaging, packaging, and sales enablement tools that inspire fearlessness and confidence in our sales team in the face of a crowded market with lots of noise and confusion
  • Ability to take complex ideas and rapidly distill them down to key concepts that are easily understood by a lay audience
  • Experience successfully launching B2B technology products, previous cybersecurity experience in endpoint and network security strongly preferred
  • Experience marketing to CISOs as well as marketing to and through channel partners
  • Roll-up-your-sleeves and get-the-work-done attitude
  • Self-motivated with a demonstrated ability to take individual initiative and make decisions on your own
  • Proven track record of performing well in a fast-paced, geographically distributed environment that requires cross-department collaboration
  • Strong project management skills and the ability to drive multiple projects with tight deadlines effectively and juggle multiple projects quickly with minimal oversight
  • Exceptional presentation, writing & public speaking skills; experience with video production, PowerPoint, writing and blogging will also be helpful in this role
  • Ability to work cross-functionally and motivate others to champion initiatives on your behalf
  • Ability to travel as needed, for visits to corporate as well as customer visits.

Education/Experience

  • Bachelor’s Degree preferred
  • 7+ years experience in outbound product marketing in cybersecurity or related high tech environment
  • Experience in cyber security or a related field is strongly preferred
  • Training/certification in Pragmatic™ Marketing preferred

Benefits

  • Health, Vision, Dental
  • 401K with company match
  • Paid Time Off (PTO)
  • Commuter Benefits
  • Short term and Longtermly Disability
  • Company paid holidays
  • Supportive and FUN work environment
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, status as a veteran, or as an individual with a disability.

  • This position is not eligible for sponsorship of work visas

Posted on : 2 years ago
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