Paid Advertising Performance Specialist Details

Paid Advertising Performance Specialist

RevLocal - Pittsburgh, PA

Employment Type : Full-Time

RevLocal is not just a great place to work, we are a career builder. Our professional staff enjoys the challenge of thinking big, working hard, and strategizing to meet a variety of client needs. Our fast paced and driven environment is balanced with a team that is supportive, energetic, and friendly. RevLocal has a working environment that cultivates teamwork, innovation, and a spirit of intensity that drives value to our clients. “The best part of our job is hearing our client’s success stories and seeing results.”

Purpose of the Paid Advertising Performance Specialist

Optimize paid advertising campaigns on search engines, social media platforms, and other channels that maximize the online presence of businesses. Collaborate with team members on campaign strategy and value communication.

Essential Duties

• Manage paid search, display, social, and video advertising campaigns
• Participate in integrated marketing campaign planning with team members
• Train account managers on product offerings and value communication
• Share ideas for product improvements and innovations with leadership

Essential Skills, Knowledge, and Behaviors

• High level of organization and attention to detail
• Ability to analyze data and be a creative problem solver
• Ability to work and adapt in a fast paced, innovative environment
• Ability to communicate effectively and build interdepartmental relationships
• Eagerness to learn and grow professionally
• Regular and consistent attendance

Education & Experience

• Bachelor’s Degree in a related field such as marketing, business, math, or communications; or 1+ years of related experience
• Experience with PPC campaign management
• Google Ads Certification

Preferred, But Not Required

• Experience with Facebook Business Manager
• Google Analytics Certification

The preceding job description has been designed to indicate the general nature and essential duties and skills of the work performed by employees within this classification. It may not contain a comprehensive inventory of all duties, skills, responsibilities, and qualifications required of employees to do this job.

Paid Advertising Campaigns
PPC
Pay Per Click
Digital Marketing Campaigns