Omni-Channel Merchandising Manager, Seasonal + Gifting, Birch Lane & AllModern Details

Omni-Channel Merchandising Manager, Seasonal + Gifting, Birch Lane & AllModern

Wayfair - Boston, MA

Employment Type : Full-Time

Omni-Channel Merchandising Manager, Seasonal + Gifting

Wayfair’s Specialty Retail Brands (AllModern, Birch Lane, Joss & Main) target the $60B specialty furniture market and are incremental to Wayfair LLC. These brands provide a tightly curated assortment of highly stylish and elevated quality products for the style-obsessed specialty customer.

AllModern and Birch Lane are preparing to open their first store in early 2022. Seasonal + Gifting are important strategies for brick & mortar, so this position will report into our SRB Physical Retail merchant team and will play an important role in building our omni-channel assortment and logistics strategy for Seasonal/Gifting classes across AllModern and Birch Lane. This role will work closely with the Senior Manager of Physical Retail and cross-functional partners to find and onboard net new suppliers to build out a compelling cash + carry assortment.

As the Seasonal Merchandising Manager, you will manage all aspects of the Seasonal + Gifting strategy for .com and physical retail on both AllModern and Birch Lane. As the category expert, you will be responsible for bringing the brands’ style and vision to life by owning the category assortment and presentation to our customers, as well as collaborating with our supplier partners and internal stakeholders to drive our brand identity across all channels.

• Building and maintaining omni-channel category assortment strategies; inclusive of developing a shelf space plan for .com and stores and actively selecting, developing and iterating on the product offering

• Leading relationships with key suppliers to deliver on category assortment needs and inclusion in Wayfair programs, such as major shopping holidays

• Pitching net new suppliers to fill seasonal/gifting assortment gaps

• Analyzing core business KPI’s and partnering closely with cross-functional teams on inventory, merchandising, marketing, and profit management to drive business results

• Identifying opportunities for category growth, utilizing competitive analysis and internal performance monitoring as data points

• Owning product curation and category growth efforts by maintaining a pulse on core competitive trends and customer needs

• Attending supplier meetings and trade shows (virtually and/or in person) and leading meetings with suppliers to communicate on business performance and opportunities within the Specialty Retail Brands

• Managing direct report who will support category ownership

• ~5+ years of experience within an e-commerce or corporate retail organization preferred. Preferably experience in buying/retail merchandising or retail home furnishing planning.

• Management experience preferred

• A strong interest in building a career in buying and/or supplier relationship management

• A passion or knowledge of industry trends, style and product design

• Ability to understand a brand vision, aesthetic, and customer base and how to bring that to life through the product assortment

• Ability to cut data and think critically about the business; ability to understand and interpret sales and performance trends and apply learning to the business

• Excellent communication skills, both written and verbal and the ability to influence cross-functionally

• A personable and energetic communicator, eager to build relationships with new business partners - both internally and externally

• Ability to communicate and feel comfortable speaking directly with C-suite level suppliers from large companies

• Strong organizational skills and the ability to manage and prioritize multiple projects at once; you don’t miss the details and can work autonomously and with partners to drive projects and tasks to completion

• Ability to “hit the ground running” – a self-starter capable of achieving specific target goals

About Wayfair Inc.

Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston or Berlin, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.

No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or genetic information.