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Employment Type : Full-Time
You are constantly raising the bar for your own best work You know what you’re capable of and you’re absolutely committed to achieve it. Your momentum keeps you pushing ahead, looking to outdo yourself, bringing you closer and closer to all that you know you can be. We will appreciate your ambition and striving for excellence, and will open every door to empower your success, and through it, ours. Main Purpose Of Role Creates and executes strategic growth plans with key Scientific Channel Customers to deliver the business Net Sales and Gross profit growth objectives across the KCP business category portfolio for this channel. Additionally, this role executes the category growth plans required to deliver growth targets for the Pharmaceutical Market Segment in North America, leading the key marketing mix to build our brand and grow our share. The Channel Marketing Manager collaborates closely with Scientific Sales & Category Leadership to develop and execute business plans, build marketing and market capability, and participates in building out the optimum portfolio to win with Pharmaceutical and the Scientific Channel. Size & Complexity $200MM in Sales Directly Supports North American Business, and provides insights and strategically collaborates across the European and Asia Scientific Business units Business Type: B2B Direct Reports: None Reports To: Global General Manager –Scientific Role Accountabilities Business Leadership: In conjunction with Global Scientific GM & Sales team, designs & executes Distributor / Channel Segmentation and Treatment Strategy for assigned partners Drives distributor growth by participating in development of distributor business analysis partnering with Business Intelligence / Sales Analytics / Sales , including category performance, customer base evolution (i.e. Churn, new business, etc.) and DSR performance tracking Works with channel partners to design & execute ideal Digital Shelf for all KCP categories Partners with Customer Marketing to identify gaps in current distribution to reach targeted choosers and works with the Sales team to build acquisition plans Partners with Brand Marketing to execute Category strategies to deliver growth targets for assigned Distributors / Channel Partners Partners with Brand Marketing & ECommerce team to develop & executes product assortment strategy for key online channel partners New Business Acquisition / Penetration / Retention: Partners with Sales to acquire Sell Out data from channel partners & uses this to identifies new customer targets to accelerate growth with them Develops annual plan for assigned customers and executes omni-channel commercial programs including digital and catalogue content, search optimization, sales promotions and loyalty & incentive programs, to deliver ABP objectives for acquisition / penetration / retention Standard Work Provides marketing support to the Sales Organization including promotional requests, distributor presentations, out of stock communications, literature management, new customer setup Ensures all marketing content is uploaded & maintained in the Digital Asset Management System Partners with Central Digital Operations team to develop & execute digital sales tools, websites, SEO/SEM etc. Monitors performance of marketing programs (ROI) and adjusts accordingly Manages assigned marketing budget within CFI’s Actively visits customers and channel partners to capture insights and check and adjust marketing programs Do you believe that losing is not an option? Are you a goal-oriented individual who enjoys challenging yourself to do the best that can be done and not stop until you succeed? If so, we want to meet you! Here, you’ll feel elevated and inspired by co-workers from diverse backgrounds who are gold-level equals. Everyone is welcomed, included, respected, and rewarded for their contributions. We invite you to take the high (standard) road with us. Education & Experience Essential: Bachelor’s Degree in business-related discipline 7-10 years of experience in marketing / sales roles with a demonstrated track record of achievement and growth in leadership behavior P&L management Resolving complex problems and translating to business opportunities Managing & successfully influencing complex stakeholder relationships Preferred: Masters / MBA with concentration in Marketing Experience in a B2B environment Experience with regulated products/industries and/or highly technical products (i.e. Medical, Pharmaceutical, Microelectronics) Experience in managing e-Commerce customers Commercial / Functional Skills: Proven business & organizational acumen – understanding of market dynamics, P&L management & commercial mindset etc. Product portfolio, digital shelf & promotion management Excellent understanding of brand foundational tools Proven analytics skills Able to make tough, informed decisions quickly to keep performance on track Able to navigate and perform in ambiguous circumstances Demonstrated contagious positive energy to influence, inspire & drive results Able to read, write & speak English fluently Our most important resource is your innovative mind If you’re a pro who’s always thinking of better ways to do things, you’ve found a home. We work smarter by seeking out fresh approaches to every facet of business, from everyday operations to high-level decisions. Our diverse staff hails from a variety of backgrounds, all bringing their valuable perspectives and skills. Here, everyone is included, respected, and offered every opportunity to grow. Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 175 countries. Every day, 1.3 billion people - nearly a quarter of the world's population - trust K-C brands and the solutions they provide to enhance their health, hygiene, and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex, and Depend, Kimberly-Clark holds No.1 or No. 2 share positions in more than 80 countries. With more than 140 years of history of innovation, we believe in recruiting the best people and empowering them do their best work. If fresh thinking and a passion to win inspire you, come Unleash Your Power at Kimberly-Clark. For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law. The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position. This position may require a post-offer/pre-hire Physical Abilities Test (PAT) to confirm that individuals are able to perform the essential functions of the job. K-C requires that an employee have authorization to work in the country in which the role is based. In the event an applicant does not have current work authorization, K-C will determine, in its sole discretion, whether to sponsor an individual for work authorization. However, based on immigration requirements, not all roles are suitable for sponsorship. This position is subject to drug and alcohol testing, including pre-employment testing.