Mgr Marketing Details

Mgr Marketing

Altice USA - Long Island City, NY

Employment Type : Full-Time

Overview: Altice USA is about connections. We connect our customers to friends and family, shows they love, advertising that resonates and news that matters. We're building a workforce that thrives on collaboration, inclusion, and innovation. We hope connecting you to a potential role is just the beginning.Responsibilities:BASIC FUNCTION

Manages the day-to-day execution of assigned B2B Multicultural, Acquisition, and Customer Base Management campaigns, with emphasis on the Hispanic market. This includes all mass & direct response marketing activity such as TV, Digital, Social, Web, Direct Mail, Email, Sales Collateral, Internal Communications and Events. Responsible for overseeing creative development, Spanish transcreation/translation, campaign timelines, review and approval for all tactics; recommending testing strategies including creative, positioning, segmentation and offer; conducting results analysis and leveraging learning to increase tactic performance; managing day to day relationship with internal and outside agencies to create and execute campaigns; communicating all aspects of campaigns to management to ensure successful implementation.

EMPLOYEE MINDSET

Foster inclusiveness by voicing underrepresented communities and embracing new ways of thinking. Encourage innovation, reimagine our product set through innovation and partnerships to grow our relationships with our customers, make decisions with our customers’ interest and expectations in mind and consistently drive towards a more digital ecosystem.

DUTIES AND RESPONSIBILITIES

• Responsible for overall project management and day-to-day execution of multicultural marketing projects
• Identifies multicultural customer opportunities grounded in data from market research, current trends, and culturally significant events
• Champions the voice of multicultural demographics by fostering representation and innovating new ways to reach these communities
• Supports manager by reviewing multicultural marketing deliverables based on the objectives and strategies set forth by the Product & Marketing leadership team
• Translates general market campaign assets from English to Spanish
• Constructs go-to-market plans that support Multi-cultural Acquisition & Customer Base Management campaigns to communicate the following: celebration months; promotion of company’s community-based efforts, launch of new product offerings; changes to product offerings; enhancements to existing products offerings and events
• Oversees development of marketing tactics from concept to execution including mass campaigns, direct mail, email, web, social, digital medias, events, grassroots tactics, internal communications, educational materials, sales collateral/support and videos
• Identifies appropriate KPIs, monitors campaign results and recommends enhancements to maximize results
• Interfaces daily with cross functional teams including, Marketing, Product, Sales Operations, Sales (Direct, Inbound, Outbound, Field), Customer Service, LME, GA, Legal, External Agencies/Vendors and internal Multicultural Affinity Groups
• Works on a day-to-day basis with outside agencies/vendors to maximize the quality and effectiveness of the work and ensure on-time, on-budget, and on-strategy delivery of creative that is within brand guidelines
• Proofs all creative copy for informational accuracy, consistency and communication effectiveness
• Champions the customer experience and support continuous innovation in CRM, including testing methodology, measurement, creative, tools and more
• Assists on special projects as assigned
• Proactive, empowered and more than capable back up to fill in for manager when needed

SCOPE

The Multi-cultural Marketing Manger’s primary focus is to support Acquisition & Customer Base Management through multicultural marketing initiatives that grow new customer relationships and increase multicultural wallet share for Optimum/Suddenlink Business products and services – with a focus on the Hispanic demographic.

Qualifications: QUALIFICATIONS

• Bachelor’s degree in Marketing or related field; B2B experience a big plus
• Fluent in English and Spanish, native Spanish speaker preferred
• Can read, write and proofread Spanish
• Minimum of 4 – 6 years’ experience in agency account management or marketing project management
• Integrated marketing and advertising experience with knowledge of creative development, production, media and/or direct marketing required
• Experience with bilingual marketing campaigns
• Experience interfacing with creative agencies/vendors
• Strong project management skills with proven ability to perform simultaneous tasks at a high level of effectiveness under tight deadlines
• Upbeat, energetic and enthusiastic persona with a roll-up-your-sleeves attitude that challenges the status quo
• Exceptional communication skills (written and verbal) with proven ability to give extensive creative and copywriting direction
• An organizationally savvy and perceptive person who is alert to internal politics and forges strong relationships within organization
• Extremely detailed-oriented, organized and able to multi-task
• Strong cross-functional communication and teamwork skills
• Ability to react and adapt to fast-changing business environment
• Experience in telecommunications a big plus!

Altice USA is an Equal Opportunity Employer committed to recruiting, hiring and promoting qualified people of all backgrounds regardless of gender, race, color, creed, national origin, religion, age, marital status, pregnancy, physical or mental disability, sexual orientation, gender identity, military or veteran status, or any other basis protected by federal, state, or local law.
Altice USA, Inc. collects personal information about its applicants for employment that may include personal identifiers, professional or employment related information, photos, education information and/or protected classifications under federal and state law. This information is collected for employment purposes, including identification, work authorization, FCRA-compliant background screening, human resource administration and compliance with federal, state and local law.
Requirements of this position include demonstration of either full vaccination status against COVID-19 or company-provided weekly COVID-19 testing.