This is a Hybrid role***
Job Title: Media Research & Analytics Manager
ABOUT LIGHTBOX:
Lightbox is a leading national digital video network that connects world-class brands with consumers via giant screens in real world environments. Attracting the country’s most recognizable brands, Lightbox leverages scale, audience, and technology to offer innovative and effective media solutions.
With the out-of-home (OOH) category projected to have the highest growth of all media channels in 2022 – the majority of which will come from digital out-of-home (DOOH) - Lightbox is positioned at the forefront of the industry with our 100% video assets. The company is on the path for historic success, and welcomes driven individuals from all backgrounds to join us at this incredible inflection point in advertising.
Our culture is driven by inclusivity and recognition (just ask our quarterly "Lightboxer" Award recipients!), and we are currently thriving in a flexible hybrid, NYC-based in-office/remote work set-up.
JOB SUMMARY - Media Research & Analytics Manager:
Lightbox is looking for a Research/Analytics whiz to help support the brand story with insightful research and data. Whether it’s pulling syndicated research to strengthen Ad Sales pitches, or designing custom studies that demonstrate advertisers’ ROI, you will apply your stellar strategic and analytical skills to help convince brands of our value proposition.
You’ll be reporting directly into the VP of Research & Intelligence as a member of the Marketing team. You’ll be the research go-to for day-to-day Sales, Marketing and vendor partners, and in partnership with the VP, be part of a critical team responsible for driving company growth through research and analytics. You’ll work in an entrepreneurial environment with an incredible opportunity to grow your research, analytics and insights career.
RESPONSIBILITIES AND DUTIES - Media Research & Analytics Manager:
- Support and manage day-to-day research Sales requests and projects to craft compelling, data-driven insights and stories through syndicated and/or custom research
- Manage custom research studies/projects, such as (but not limited to) advertising effectiveness/brand lift studies to prove the value of Lightbox from start to finish (i.e. from study design/setup, questionnaire development, data quality checks to assisting VP Research in reporting)
- Proactively maintain and assist VP Research in improving intelligence and efficiency of research department through keeping abreast of industry and consumer landscapes, omni-channel & cross media POVs and upkeep of internal templates, databases and resources
- Support VP Research in developing custom and syndicated measurement (i.e. Comscore, Geopath), media & creative best practices and norms for the organization
- Assist VP with research tasks or projects as needed to support overall company goals/strategy
QUALIFICATIONS AND SKILLS - Media Research & Analytics Manager:
- Bachelor’s Degree
- 3-4+ years of research experience working in the media or relevant field (Digital or TV advertising/media agency, D/OOH media, publisher, location data/data tech/data science, etc.)
- Profoundly well-organized with ability to multi-task, be independent and self-resourceful, but also a team player and collaborator
- Knowledge/experience in syndicated research resources and research/analytics and planning tools such as MRI/Simmons, Scarborough, Comscore, Geopath, Kantar Ad Insights, Nielsen Ad Intel, Nielsen Media Impact, eMarketer, Statista, Telmar, Nielsen Prime Lingo, MarketSight, Tableau
- Knowledge/experience with custom/primary research and methodologies
- Experience with running Brand Lift/Ad Effect studies a plus
- Excellent communication (written and verbal) skills, data savviness, comfortable with large data sets, detail-oriented, resourceful, proactive, multi-tasker, curious and passionate
- Proficient in Microsoft Office, particularly Excel and PowerPoint
BENEFITS:
- Medical, Dental, & Vision Insurance
- Employer paid Life, AD&D and Short-Term Disability Insurance
- Employer paid Long-Term Disability Insurance
- 401(k) Retirement Plan
- Optional Health Reimbursement Accounts
- Optional Health Savings Accounts
- Optional Health and Dependent Care Flexible Spending Accounts
- Optional Commuter Spending Accounts & Transit Benefits
- Paid Time Off & Company Paid Holidays
- Quarterly Employee Performance Awards
- Employee Bonding Events
- Employee Entertainment Discounts
- Flexible and Hybrid “Best of Both Approach” work location schedules to balance the new realities with building a winning culture
Job Type: Full-time
Pay: $90,000.00 - $100,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Disability insurance
- Employee assistance program
- Employee discount
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Parental leave
- Vision insurance
- Work from home
Schedule:
COVID-19 considerations:
Flexible and Hybrid “Best of Both Approach” work location schedules to balance the new realities with building a winning culture
Work Location: One location