Media Analyst Details

Media Analyst

LRW - Austin, TX

Employment Type : Full-Time

T3 is looking to bring on an Analyst to join our Intelligence practice to support online media analysis and growth marketing accounts with our Austin-based team. Because our office is currently remote due to COVID-19, we have flexibility to hire outside of Austin and Atlanta but are most interested in candidates who would be eventually willing to relocate to either.

Analysts at T3 have intermediate BI and SaaS platform expertise and deep understanding of how digital marketing impacts business outcomes. The analyst will be tasked with working collaboratively across key disciplines at T3 alongside a Data Manager to proactively provide insights and oversight to guide campaign optimization through dashboards, reporting, and planning sessions.

Core Responsibilities:

The ideal candidate has a background in the setup, execution, and management of measurement and client reporting for online ad campaigns, in order to meet rigorous performance goals, while also possessing the ability to assess data quality, to stay organized with ad hoc
inquiries and deadlines and be a great cultural addition to our T3 team.

• Leverage various datasets to create both automated BI solutions and manual reporting with
  visualizations and detail that deliver actionable feedback for decision-making.
• Monitor and evaluate online media performance to drive continuous improvements in KPIs and to
  increase scale through efficient media + creative selection and allocation.
• Deliver executive-ready analytics reviews supported by quantitative and statistical analysis and clear
  and concise communication.
• Collaborate with team members to deliver complex results and presentations with sufficient context
  and recommendations for improvement.
• Prioritize and respond to ad-hoc requests for analysis and structured data from stakeholders quickly
  and accurately.
• Assist with managing data operations and analytics implementations to identify data collection
  opportunities and issues, including ETL/ELT, tag management systems and data layers, quality
  assurance, 3rd party pixels, and UTM parameters.

The Ideal Candidate:

• 2 years of relevant experience in a dedicated marketing analytics role, preferably agency-side.
• Proficiency with Media and Web Analytics platforms (DoubleClick, GA360, Adobe). Certifications are
  preferred as is competency with adjacent Customer Data and Attribution platforms.
• Ability to operate and prioritize work streams for departments in different geographies.
• Ability to support teams with their analytical and technical competencies across:
  • Growth Marketing - Versatile results-driven performance analysis of direct response and
    brand efforts, inclusive of Display, SEM/SEO, Social and Programmatic.
  • Automation - Maintenance and enhancement of I/O and ETL automations in pre-established
    data models for data preparation. Experience working with Alteryx a plus.
  • Business Intelligence - Transform queries for structured data in SaaS platforms into data
    visualizations and online portals in support of performance monitoring and goal tracking for
    marketing programs and strategic planning. Hands-on experience with Tableau, Power BI or
    Data Studio a requirement.

About the Team:

The Marketing Intelligence practice at T3 is composed of cross-functional data strategists—versatile
propellerheads who merge the best of Analytics and Data Science with the best of Innovation. It takes
someone special to guide our clients in quantified decision making. We're looking for an analytical mind to
guide the evolution of our performance media practice, to help us never lose sight of delivering tangible
results. Building a Useful Brand is part and parcel of our culture, and T3 needs a creative, data-fueled brain
who knows stats and experimental design to help us deliver remarkable work.

T3 is a digital marketing agency that creates the world's most useful brands and the experiences that power
them. We focus on brand design, product design, and modern loyalty by creating connected experiences,
purposeful content, meaningful data, brand-defining utility, and CRM. Ranked alongside the world's top
innovation and loyalty agencies, T3 works with UPS, 7-Eleven, Pizza Hut, Capital One, Church's Chicken,
FOCUS Brands, and other clients.

Founded in 1989, T3 is headquartered in Austin with presences in Atlanta, New York, and San Francisco. T3 is
part of Material ( https://materialplus.io/ ), an integrated marketing services company comprised of the top
analytics, consumer insights, and marketing services businesses in the world.