Marketing Specialist Details

Marketing Specialist

Texas Wesleyan University - Fort Worth, TX

Employment Type : Full-Time

The Marketing Specialist works as a member of the Marketing & Communications team. Responsibilities include overseeing the university’s content management system, including overseeing content contributors and website redesigns, designing and implementing email marketing campaigns, and writing and distributing web and news content through various channels including newsletters and social media.

The Marketing Specialist supports a targeted web content strategy and helps produce content accordingly; ensures that all digital communications are optimized for key conversions and follows rules of grammar, visual design and quality assurance.

Essential Duties and Responsibilities

1.Website Content Management System (CMS)

• Is the on-staff CMS expert, responsible for training the campus community to use the system and post content.
• Works with clients to determine their web needs.
• Manages website redesigns that lead to a quality user experience with measured conversions.
• Manages team of website content approvers, doing quality assurance that content is reviewed and approved timely and without errors.
• Supports PR Manager with creating and sending the university newsletter through CMS.
• Ensures all content and design is on brand and in voice.

2.Email Campaigns

• Write, design and implement strategic email marketing campaigns in the Slate CRM.
• Ensure mobile-friendly templates.
• Upgrade email templates using graphics, personalization and advanced features.
• Develop drip campaigns to populations and triggered campaigns based on customer website actions.
• Analyze campaign performance and suggest improvements.
• Ensure emails follow industry policies and best practices along with following brand guidelines and writing in the voice of the university.
• Understands the admission funnel of each program, including graduate and undergraduate programs, to optimize communication for the target audience.

3.Copy Writer

• Supports creative copy writing efforts of the office including: website content, commercials, direct mail and digital marketing that focus on key conversions and enforces brand identity.
• Monitors, edits and corrects site content for customer communications within editorial style guidelines and follows rules of grammar.

4.Search Engine Optimization

• Analyzes and implements ongoing search engine optimization best practices.

5.Social Media

• Supports the office in social media posting and monitoring that aligns with social media strategy and best practices.

6.Digital Marketing

• When needed, will support digital marketing campaign management.

7.Other duties as assigned.

Education, Certifications and/or Licenses

A bachelor’s degree from an accredited college with major course work in marketing or a related field with at least 2 years of hands-on experience with HTML and content management systems.

Experience

• Demonstrated understanding of user experience, search engine optimization (SEO) and search engine marketing (SEM).
• Experience with copywriting for digital platforms and editing for grammar, spelling and punctuation accuracy.
• Experience working with a CRM strongly preferred.
• Experience proofreading for website branding standards (fonts, spacing, padding. etc.).
• Experience in managing a workload including multiple projects and production schedules required.

Knowledge, Skills & Abilities

• Knowledge of advanced copywriting.
• Strong understanding of CMS, website technology, and email marketing platforms.
• Strong understanding of CRM technology preferred.
• Associated Press (AP) style guidelines.
• Knowledge and proficiency in coding standards-compliant, accessible HTML and CSS for web and email.
• Information architecture principles; understanding of the technical aspects of website production; understanding of the tools provided by our CMS system and their limitations.
• Translate creative brand strategies into engaging and meaningful copy for multiple digital channels.
• Take ideas and solutions from concept to implementation in a way that motivates readers to consider the brand, product or idea.
• Ability to follow internal branding and style guidelines to the letter.
• Knowledge of proofreading marks and ability to create concise electronic mark-ups.
• Ability to explain technical aspects of system to those who have limited technical knowledge.
• Ability to work with, and to provide technical support to, internal clients. Handles support calls and e-mails from web content contributors.
• Ability to develop appropriate training and documentation for diverse constituencies including those who have limited technical knowledge.
• Ability to have a conceptual mind able to collaborate with marketing teams, creative teams and clients.
• Proven strength contributing to the creative process and providing strategic solutions.
• Ability to work individually and within a team environment.
• Ability to work well under pressure to plan, prioritize tasks and meet deadlines while working on multiple tasks and maintaining a high attention for details.
• Working under tight deadlines and bringing strong attention to detail.
• Professional copy editing and proofreading.
• Ability to adhere to university & departmental policies and procedures.
• Ability to be discrete handling confidential matters, while complying with FERPA regulations.

Posting Number 2016AS615P
Posting Open Date 01/15/2021
Open Until Filled Yes
Posting Close Date
Special Instructions to Applicants
Supplemental Questions

Required fields are indicated with an asterisk (*).

• * What is the highest level of education attained?
  • GED
  • High School Diploma
  • Associates Degree
  • Bachelors Degree
  • Masters Degree
  • PHD
• * How many years of experience do you have in this type of position?
  • 0-1
  • 1-3
  • 3-5
  • 5-7
  • 7+

Documents Needed To ApplyRequired Documents

• Resume
• Cover Letter

Optional Documents

• Current Employee Application (for internal applicants)
• Letter of Recommendation
• Media File
• Portfolio

1201 Wesleyan Street Fort Worth, TX 76105 | 817-531-4444
©2016 Texas Wesleyan University. All rights reserved.

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