Marketing Segmentation Analyst | Informa Tech (Remote, 0-2 years experience) Details

Marketing Segmentation Analyst | Informa Tech (Remote, 0-2 years experience)

Informa Tech - San Francisco, CA

Employment Type : Full-Time

Company Description

At Informa Tech, we believe that technology innovation is key to driving positive change in our society. We believe that digital inclusion underpins progress. And we believe that diversity in tech is central to a thriving industry.

Our aim is to inspire the global technology community to build a better world by informing, educating and connecting them through world-class research, training, events, and media.

We sit at the heart of the tech community with specialisms in emerging tech/AI, enterprise IT, cyber security, service providers/NextG, critical communications, media & entertainment and marketing technology.

Leveraging over 100 trusted brands, we offer an unrivalled global networking community and platform for technologists and innovators to be inspired and reach their full potential.

(Join us and reach yours!)

Role Purpose

This role works within the central Informa Tech Automation & Segmentation team who will be providing technical guidance to Marketing partners in developing email distribution lists aligned with brands’ target demographic, geographic and behavioral criteria.

Responsibilities

• Works in conjunction with Sr. Segmentation and Marketing Automation Analysts to ensure target audience, propensities and buying personas/ profiles are clearly defined/ understood for content, timing and personalization.
• Creates email segments, leveraging Eloqua’s Segmentation capabilities including behavioral segment filters and data uploads
• Creates segmentation queries using OBIEE or other similar platforms
• Assists with performing data quality audits to identify bad data and facilitating correction and normalization
• Pulls segmentation analysis for various email campaigns including segment source attribution, propensities and online data histories
• Creates Lead Scoring Models
• Understands all available / collected / stored contact data fields that can be used for email segmentation queries
• Provides database reporting for pre-sell planning and sales pitch
• Works closely with the Data Governance Lead to ensure data processes, frameworks, and governance is understood and adhered to
• Understands business’ data collection, usage, storage and retention policies
• Participate in cross-departmental and pillar marketing teams training

Qualifications:

At least 1 year of Marketing Database operations experience

Proficiency in Eloqua segmentation capabilities, lead scoring and data normalization

Solid foundation and understanding of automation principles, customer contact strategies and Privacy compliance

Prior experience of managing project activity, ability to prioritize and manage time efficiently

Outstanding collaboration and communication skills written, verbal, presentation

Externally focused; keeps abreast of technology developments and how to apply that knowledge to business problems

About Informa:

Informa is a leading business intelligence, academic publishing, knowledge and events group. We help customers in hundreds of professional, commercial and academic communities connect and learn, and create and provide access to content and intelligence so they can work smarter and make better decisions faster.

Why work at Informa:

Employee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritises promotions internally. Our benefits include:

• Learning and development plan to assist with your career development
• 15 days PTO plus 9 national holidays, 4 days for volunteering and a day off for your birthday!
• Competitive Benefits with 401k match
• Paid parental leave
• Commuters benefit
• Work with a high quality of specialist products and service
• Bright and friendly staff who are all “expert’s experts” and additional training and development for helping you achieve your career aspiration
• Share-Match options - become a shareholder
• Regular social events and networking opportunities

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.