Marketing Product Manager Details

Marketing Product Manager

Veracyte - South San Francisco, CA

Employment Type : Full-Time

Veracyte is seeking a US Marketing Product Manager to lead Percepta GSC, our first-in-class commercially available genomic test to stratify the risk of primary lung cancer in patients with an inconclusive bronchoscopy.
The Marketing Product Manager will drive Percepta GSC product growth in the US market – from developing the strategic vision and multi-channel marketing plan to collaborating with field teams to enable excellent execution and pull-through. While the primary responsibility of this role is focused on the Percepta GSC, it will also include execution of select cross portfolio market shaping activities and a high degree of coordination with other lung cancer Marketing leads.
This highly motivated, collaborative, and results-driven commercial leader must have an entrepreneurial drive and a strong track record of success in marketing including experience in driving post launch product growth. This individual should have experience in content marketing for HCPs and leading cross functional teams in a matrixed organization. Prior sales/field experience highly preferred and diagnostics/pulmonology experience a plus.
Key responsibilities include:

• Consistently keep a pulse on the latest market and competitor developments and proactively refine strategy, selling direction and tactics as necessary.
• Execute a multi-channel marketing strategy (HCP, Patient, Conference, PR, Advocacy, Societies, Digital, NPP, etc.) by leveraging deep understanding of customers and working closely with the sales force, marketing operations, medical affairs, and other teams across Veracyte
• Partner with sales training to coordinate new hire and on-going sales training
• Manage speaker programs and other peer-to-peer education activities. Maintain strong relationships with key customers
• Direct market research to gain key customer insights and benchmark brand awareness
• Partner with managed care colleagues to develop a messaging platform and collateral to support commercial payor engagement
• Manage and optimize the physician user experience, including all materials and processes related to sample collection, test ordering, delivery, and reporting
• Collaborate seamlessly with other brand leads to align internal resources/attention and leverage synergies across products based on overall corporate strategy and goals
• Coordinate with other brand leads to execute against select cross portfolio digital and conference tactics in partnership with marketing operations

Who You Are:
You are a highly motivated, results-driven individual with entrepreneurial drive and a track record of success in marketing. You have a deep sense of accountability and desire to own the product, from crafting the strategy to rolling up your sleeves and executing the tactics. Other experiences and skills include:

• Minimum of 5 years of experience in healthcare and 2 years of experience in healthcare-related marketing; additional time spent in sales is preferred.
• Outstanding intellectual and strategic ability, including strong experience in strategic planning and market analysis.
• Experience in leading cross functional teams and influencing without authority in a matrixed organization
• Excellent written and oral communication skills with internal and external stakeholders to create alignment and drive for results
• Track record of effective management of multiple and simultaneous projects
• Experience in management of creative agency and other external vendors
• Respiratory and diagnostics experience is preferred
• Can travel up to 25% within the US for meetings, training and conferences.
• BS/BA degree is required

This role is currently remote due to the COVID pandemic and preferably based in the SF Bay Area. Candidates located outside of the SF Bay Area would be required to travel to the home office on a regular basis after COVID.

Job Type: Full-time