Marketing Operations Manager Details

Marketing Operations Manager

Circle - Oregon

Employment Type : Full-Time

Circle is a global financial technology firm that enables businesses of all sizes to harness the power of digital currency and public blockchains for payments, commerce and financial applications worldwide. Circle platforms and products provide a suite of internet-native financial services for payments, treasury infrastructure and capital formation. Circle is also a principal developer of USD Coin (USDC), which has become the fastest growing dollar digital currency in the world. USDC has grown to over 35 billion in circulation and supported over $1.3 trillion in transactions in the past year. Circle's payments and treasury infrastructure services available through the Circle Account and APIs helps bridge the legacy financial system and digital currency and blockchain based finance. Circle's SeedInvest service brings internet-native fundraising and capital formation to startups and growth companies. Combined, Circle's suite of services helps companies to participate in a more open, global and inclusive financial system.

What you'll be part of:

With the mission "To raise global economic prosperity through the frictionless exchange of financial value," Circle was founded on the belief that the internet, blockchains and digital currency will rewire the global economic system, creating a fundamentally more open, inclusive, efficient and integrated world economy. We envision a global economy where people and businesses everywhere can more freely connect and transact with each other with new technologies for digital money and internet-native finance. We believe such a system can raise prosperity for people and companies everywhere. Our mission is powered by the values we espouse and which we expect all Circlers to respect. We are Multistakeholder, serving the needs of our customers, our shareholders, our employees and families, our local communities and our world. Furthermore, we are also Mindful, Driven by Excellence, and High Integrity.

What you'll be responsible for:

This position will report to the Senior Manager, Demand Generation. In addition to the marketing team, you will work cross-functionally with teams responsible for Circle's go-to-market, growth, sales, and revenue operations. You'll play a pivotal role in both the strategic development and execution of inbound marketing campaigns and have a material impact on how the company generates revenue. You'll contribute to and often champion the development of departmental goals and objectives

What you'll work on:

• Own and manage our business systems (primarily Hubspot) to keep our database organized, segmented, and instrumented to execute campaigns.
• Develop and implement inbound marketing operations strategies aimed at improving the efficiency of the entire go-to-market organization.
• Act as the primary operations stakeholder for all inbound marketing initiatives, handling the development, execution and tracking of inbound campaigns
• Act as the primary stakeholder with the sales organization on inbound lead management and qualification.
• Complete ownership of data analysis and reporting both within our business systems, data warehouse / BI tool, and Excel / Google Sheets.
• Develop a regular cadence of reporting and analytics that will be presented to various stakeholders including the executive team.
• Lead projects and develop resolutions to complex problems that require the frequent use of creativity. Is internally recognized as a specialist on complex technical and business matters.
• Uses judgment within broadly defined policies and practices and solves most problems without assistance.
• Manage the coordination of the activities of a team with responsibility for results, including costs, methods and staffing.

You will aspire to our four core values:

• Multistakeholder - you have dedication and commitment to our customers, shareholders, employees and families and local communities.
• Mindful - you seek to be respectful, an active listener and to pay attention to detail.
• Driven by Excellence - you are driven by our mission and our passion for customer success which means you relentlessly pursue excellence, that you do not tolerate mediocrity and you work intensely to achieve your goals.
• High Integrity - you seek open and honest communication, and you hold yourself to very high moral and ethical standards. You reject manipulation, dishonesty and intolerance.

What you'll bring to Circle:

• Experience managing and executing end-to-end lifecycle (nurture) and email marketing campaigns.
• Deep understanding of marketing and sales operations, including how business systems (CRM, Marketing Automation) are used to drive go-to-market strategy and analysis.
• Strong understanding of B2B revenue functions and go-to-market strategy.
• Demonstrate strong analytical and written and oral presentation skills.
• Proficiency in Google Suite, Slack and Apple MacOS preferred.

We're looking for strong, impactful work experience, which typically includes:

• 5 years of Marketing, Revenue Operations or related experience.
• Working knowledge of Hubspot (or comparable tools).
• Strong database and Excel / Google Sheets experience.

You are the right person if you:

• Demonstrate grit and extreme ownership.
• Exude positivity.
• Aren't afraid to share your ideas.
• Meet problems head-on and view them as opportunities.
• Are self-reliant and motivated.
• Communicate fearlessly.

We are an equal opportunity employer and value diversity at Circle. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.