About CharterUP
We aim to be the leading charter bus platform in the world and are looking for talented and ambitious people that want to be along for the ride! We are disrupting the massive and highly fragmented bus industry by using our proprietary technology to seamlessly connect bus companies to customers (businesses, non-profits, and governments). By promoting group travel, we can reduce the transportation industry's carbon footprint and help make our planet greener. We are achieving success by delighting our people, our customers, and our bus partners.
About this role
CharterUP is seeking a Marketing Manager, Social & Email to own major portions of the marketing funnel, with a focus on social media and email marketing. You will manage our social media by implementing strategies and tactics that grow our followers, engage and retain them, and help convert them into leads, customers, and promoters of our company. You will also manage our email marketing efforts to help acquire and retain demand-side and supply-side customers. You will be an integral part of the team and work with different stakeholders across marketing, sales, and finance. You will regularly present and report your findings to the executive team. The ideal candidate is an organized and creative thinker that excels in the planning, managing, and executing digital marketing efforts.
What you’ll do
- Collaborate with CharterUP leadership to define and execute CharterUP’s social media strategy
- Own social media campaigns from ideation, creation and scheduling to implementation with a goal to grow followers and audience engagement
- Create channel and audience specific content for CharterUP’s social media accounts, emails and web properties
- Leverage social media and website content to build CharterUP’s brand and establish CharterUP as a trusted partner in the industry
- Create social and web content to tell the stories that emerge from conversations with bus operators and passengers
- Keep up to date on social media trends and new content formats
- Act as an evangelist within the company to build internal social media buy-in and engagement
- Manage email execution from conception to deployment including promotional, triggered and transactional campaigns
- Collaborate with C-level executives & VPs to write creative briefs and plan email marketing calendars
- Track analytics to analyze program performance and adapt future campaigns to reflect insights
- Engage with current and prospective customers across multiple social media platforms
- Develop and monitor new initiatives to drive e-mail list growth to support retention
- Stay current on email best practices and industry standards; make recommendations continuously to improve our email templates, personalization and advanced features to deliver on KPIs
What you’ll need
- Three to five years experience creating and executing social media strategies across all channels
- Experience managing social editorial calendars and content development
- Excellent written and verbal communication skills
- Experience working together with internal creative teams and cross-functional departments
- Balance of hands-on, creative and strategic experience
- Experience managing social media monitoring and working with publishing platforms and social media tools like Sprinklr, Hootsuite, etc
- Proven ability to work in a fast-paced, multi-tasking environment and flexibility to shift projects as priorities change
- Passionate about social media and how to use the channel to build an audience
Location
CharterUP's headquarters are in Atlanta but employees can work remotely full-time or from one of CharterUP's satellite offices in New York City, San Francisco, or Austin.
CharterUP Principles
At CharterUP, we don’t compromise on quality. We hire smart, high-energy, trustworthy people and keep them as motivated and happy as possible. Do that by adhering to our principles, which are:
- Customer First
- We always think about how our decisions will impact our clients; earning and keeping customer trust is our top priority
- We are not afraid of short-term pain for long-term customer benefit
- Create an Environment for Exceptional People
- We foster intellectual curiosity
- We identify top performers, mentor them, and empower them to achieve
- Every hire and promotion will have a higher standard
- Everyone is an Entrepreneur / Owner
- No team member is defined by their function or job title; no job is beneath anyone
- We do more with less; we are scrappy and inventive
- We think long-term
- Relentlessly High Standards
- We don’t accept “that’s how it’s always been done”; we constantly innovate and question established routines to improve processes
- We actively push to be proved wrong and welcome different ideas; the best idea wins
- We don’t compromise on quality
- Clarity & Speed
- When in doubt, we act; we can always change course
- We focus on the key drivers of a process that will deliver the most results
- Mandate to Dissent & Commit
- We are confident in expressing our opinions; it is our obligation to express our disagreement
- Once we decide, we enthusiastically move together in the agreed upon direction
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Job Type: Full-time