Marketing Manager - Blockchain & Digital Assets Details

Marketing Manager - Blockchain & Digital Assets

Deloitte - Harrisburg, PA

Employment Type : Full-Time

Marketing Manager - Blockchain & Digital Assets

Location: Flexible

Ready to spread your wings and fly, or roll-up your sleeves and get to work? How about both? Deloitte is looking for collaborative creatives, skillful strategists, and marketing masters to lead our campaigns in exciting new directions. If you are a poised and confident professional who thrives on the details while being able to visualize the big picture, hit the "Apply Now" button!

The Team
Deloitte's Marketing Excellence team combines the power of Deloitte's brand with the most inspired marketing techniques to produce business results for our clients. From events to social media to digital strategy and execution, we elevate the Deloitte brand and strategic positioning, delivering a cohesive, consistent experience. The team brings together creative and technology skills, business insights, and industry best practices to develop innovative creative assets that engage our clients. We also execute with agility and measurable performance through best-of-breed solutions, centralization of key information and operations, and optimization of data, tools, people, and process.

What you'll do:

As a member of Blockchain & Digital Assets team, you will be expected to:

• Collaborate with key stakeholders to drive strategic marketing campaigns, with a strong understanding of marketing strategy and execution, including the interplay of digital and offline channels to drive engagement, and enabling technologies.
• Develop and drive fully integrated strategic marketing and communications activities that utilize the full spectrum of traditional and innovative marketing channels.
• Create messaging specific to audience, channel and/or based on marketing activity that resonates with key audiences.
• Provide counsel, idea generation and consultation in support of the Blockchain & Digital Assets growth strategy.
• Engage our in-house agency on the successful execution of campaigns, collaborate on strategy, best practices, and oversee the on-time and on-budget delivery of campaigns.
• Work with the Public Relations team to amplify media coverage when applicable.
• Coordinate with the Internal Comms team to ensure internal/external consistency and maximize opportunities across businesses and industries.
• Work with Sales Excellence to ensure sales enablement support.
• Support account-based marketing efforts as needed.
• Develop and report metrics and KPIs to assess campaign success at the campaign, activity, and channel levels to inform future campaign tactics.
• Bring innovative thinking and best practices to all marketing activities.

About the practice:

Deloitte's Blockchain & Digital Assets practice is leading the industry in applying its experience (Advisory, Audit, Consulting, Tax) across many digital asset types and spanning the entire ecosystem. From token and protocol issuers, to exchanges and miners, to crypto funds and even enterprise solutions, we've served clients in this space for almost a decade. With more than 500 clients, we provide the full cycle of services, from formation, funding and operations, to growth and exit.

Qualifications

Required:

• 10+ years of related experience in marketing, with a focus on marketing and communications strategy and planning
• Deep understanding of integrated marketing strategies and tactics and how they come together to provide measurable results
• Team-oriented approach with ability to take initiative, prioritize, and manage multiple tasks simultaneously to meet stakeholder expectations and deadlines across multiple projects
• Ability to interact and communicate across a variety of stakeholder groups (technical subject matter experts to business owners), with ability to present complex information in easily understandable format and tailored to the audience
• Strong persuasive skills and able to gain consensus through influence
• Strong negotiation and problem-solving skills; flexibility and adaptability
• Strong project management skills
• Solid knowledge of how to leverage events, sponsorships, social, digital, comms, and PR within omni-channel campaign development
• Executive presence, professional client service manner, demonstrated ability to take initiative
• Ability to work in a matrixed organization with a virtual team, experience in a large corporate setting and/or professional services a plus
• Ability to think both strategically and execute tactically
• Bachelor's Degree in Marketing, Communications, or a related business field; Advanced degrees preferred
• Travel up to 15% (while travel of up to 15% may be a requirement of the role, due to COVID-19, non-essential travel has been suspended until further notice)
• Limited immigration sponsorship may be available.

How you'll grow

At Deloitte, our professional development plan focuses on helping people at every level of their career to identify and use their strengths to do their best work every day. From entry-level employees to senior leaders, we believe there's always room to learn. We offer opportunities to help sharpen skills in addition to hands-on experience in the global, fast-changing business world. From on-the-job learning experiences to formal development programs at Deloitte University, our professionals have a variety of opportunities to continue to grow throughout their career. Explore Deloitte University, The Leadership Center.

Benefits

At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you.

Deloitte's culture

Our positive and supportive culture encourages our people to do their best work every day. We celebrate individuals by recognizing their uniqueness and offering them the flexibility to make daily choices that can help them to be healthy, centered, confident, and aware. We offer well-being programs and are continuously looking for new ways to maintain a culture where our people excel and lead healthy, happy lives. Learn more about Life at Deloitte.

Corporate citizenship

Deloitte is led by a purpose: to make an impact that matters. This purpose defines who we are and extends to relationships with our clients, our people and our communities. We believe that business has the power to inspire and transform. We focus on education, giving, skill-based volunteerism, and leadership to help drive positive social impact in our communities. Learn more about Deloitte's impact on the world.

Recruiter tips

We want job seekers exploring opportunities at Deloitte to feel prepared and confident. To help you with your interview, we suggest that you do your research: know some background about the organization and the business area you're applying to. Check out recruiting tips from Deloitte professionals.

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