Marketing Manager, Americas Details

Marketing Manager, Americas

Dynata - Addison, TX

Employment Type : Full-Time

Dynata has an exciting opportunity for a new role on our marketing team for a Marketing Manager, Americas. Reporting to the Marketing Director, Americas this role will work closely with the Americas Solutions business, providing insights for brands, agencies, advertisers, media, and publisher clients, while supporting the wider regional marketing teams.

RESPOSIBILITIES

• Assist in creating and utilizing content to address buyer’s needs at each stage of their journey by amplifying content through multi-channel digital, social, event and content marketing campaigns to build thought leadership, create demand and generate sales pipeline.
• Support the pilot and scale of account-based marketing campaigns.
• Manage the entire customer life cycle – from demand generation and lead management to upsell and cross-sell to existing customers through marketing automation and CRM marketing.
• Track and measure campaign performance and marketing ROI.
• Work with Director to manage the Marketing budget for the relevant business.

SKILLS AND ATTRIBUTES

• Digital marketing and multichannel demand generation experience (SEO, paid social, organic social, programmatic)
• Ability to plan, manage and analyze marketing campaigns promoting Dynata’s products and services
• Experience with account-based marketing (ABM)

EDUCATION AND REQUIRED EXPERIENCE

• Degree in Business and Marketing desirable
• 5+ years marketing experience
• ABM marketing experience is required; experience with setting up an ABM platform is bonus
• Strong experience/background with large size corporate, advertising, media, publisher clients
• Hands-on multi-channel marketing experience, especially in multi-channel digital, social, event and content marketing
• Excellent writing and content marketing skills
• Ability to communicate with all levels of an organization comfortably
• Familiar with marketing automation tools
• Highly motivated, an excellent relationship-builder and a solid project manager
• Experience running large scope projects with cross-over departments and large teams
• Knowledge of market research practices and techniques is considered a plus

Dynata is one of the world’s leading providers of first-party data contributed by consumers and business professionals. With a reach that encompasses 62+ million people globally and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around its core first-party data offering to bring the voice of the customer to the entire marketing spectrum, from market research to marketing and advertising. Dynata serves nearly 6,000 market research agencies, media and advertising agencies, consulting and investment firms, and healthcare and corporate customers in North America, South America, Europe, and Asia-Pacific. For more information, visit www.dynata.com .

At Dynata, we are dedicated to attracting, retaining and developing our people regardless of ethnicity, gender, identity, disability and age. We actively encourage applications from people of all backgrounds to join our innovate and high-performing team, where individual differences are respected and celebrated.

Dynata is an equal employment and affirmative action employer OE/Minority/Female/Veteran/Disabled/Sexual Orientation/Gender Identity