The Marketing Director will be responsible for overseeing the company’s marketing strategy as well as the creation and implementation of marketing programs in support of the company’s growth initiatives. The position requires an individual who can take projects from concept to implementation and has a proven track record in a marketing environment.
Manager Responsibilities:
- Builds a positive culture within their store or department by providing encouragement, showing appreciation, and communicating to their employees that they are valued.
- Cares about their employees, treats them with respect and collaborates with them so they know ‘We’re in this together.’
- Continuously observes employees to ‘catch’ them accomplishing tasks and recognizing them for work well done.
- Possesses a positive perspective of their employees. Builds and maintains a team that works well together.
- Leads by example by ‘Rolling up their sleeves’ and helps get the job done when needed.
- Listens to employees and observes them to recognize current and potential problems. Addresses and follows up on problems with good communication and positive coaching session to bring about positive change and improvement.
- Addresses repeated and frequent employee problems through coaching sessions and proper documentation.
- Provides support through servant leadership by asking ‘What can I do to help you be more successful?’
General Responsibilities:
The essential duties for this position include but are not limited to:
- Demonstrates a positive attitude towards customers, company partners, and coworkers.
- Collaborates with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media.
- Ensures all marketing efforts accurately conveys the company’s image and culture. Helps drive the company vision with support and collaboration from the President and other company directors.
- Plans promotional campaigns such as contests, coupons, or giveaways.
- Plans advertising campaigns including which media to advertise in, such as radio, television, print, billboards, website, digital, and social.
- Initiates market research studies and analyzes their findings to understand customer and market opportunities.
- Verifies advertising results are truthful, accurate, and not misleading.
- Reviews advertising success by evaluating impact on store traffic and sales.
- Oversees an annual advertising budget. Creates an annual advertising budget based on company needs and maintains advertising costs are within that set budget.
- Develops a detailed monthly advertising calendar and distributes to managers before the next month. Details include but are not limited to specials, promotions, events, and holidays.
- Communicates with the company’s advertising partners regularly to negotiate the best rates and look for opportunities to be more efficient.
- Revises TV and video promotion spots for recurring advertisings throughout the year by verifying content is up-to-date and attractive.
- Prepares all signage, posters, and tags for upcoming sales/promotions and distributes to store locations.
- Ensures invoices and renewal contracts for company’s advertising partners are current and maintained.
- Develops pricing strategies for products or services marketed to the target customers.
- Confirms any advertising proofs are completed 2-4 weeks prior to release date.
- Processes reports to outline marketing and advertising efforts and evaluate success.
- Evaluates the look and feel of competitor’s websites and maintains current, relevant advertising on company’s website.
- Oversees advertising on various social media platforms such as Facebook and Instagram.
- Determines ways to be more effective, meet goals, and streamline processes.
- Meets department goals by ensuring efforts are maximized and deadlines are met.
- Oversees day-to-day marketing operations.
- Friendly, passionate, and committed to following our company mission.
- Supportive to a work environment where everyone is proud to work.
- Knows company policies and procedures.
- Develops an in-depth understanding of the company, its culture, its strategic direction, and the target client/market base.
- Maintains confidentiality of company accounts, records, files and documents, systems, etc.
- Attends training sessions and department meetings.
- Travel may be required for this position.
Required Abilities/Skills:
- Strong verbal and written communication.
- High proficiency level in technology and utilizing computers.
- Effectively interfaces and collaborates with various departments and company partners.
- Exceptional talent in organization, time management, attention-to-detail, problem solving and creative thinking.
- Ability to respond rapidly to changing conditions.
- Thrives on deadline-driven projects or tasks.
Qualifications:
- A BA or BS degree in marketing, communications, advertising, graphic design, or related field is required.
- A minimum of two (2) years of marketing experience is required.
- Prior experience in a leadership role is required.
- Must possess proficiency level in utilizing Microsoft Office Suite programs including but not limited to Outlook, Word, Excel, and Publisher.
- This position requires periods of sitting and/or standing at a desk and working on a computer. Must be able to lift/carry/push/pull of objects up to 20 pounds as needed for general office duties.
Other:
This job description is not designed to provide a comprehensive list of all activities, duties or responsibilities that are required of the employee for this position. Duties, responsibilities, and activities may change at any time with or without notice.
Walker’s Furniture, Inc. is an equal opportunity employer and is committed to providing surroundings that are free from all forms of unlawful discrimination and harassment based on race, color, creed, sex, sexual orientation, gender identity, religion, pregnancy, marital status, national origin, age, disability (physical or mental), genetic information (including family and medical history), or any other basis prohibited by local, state, or federal law. These protections extend to all Walker’s practices and decisions, including hiring, promoting, transferring, and training.
Walker’s Furniture, Inc. will make reasonable accommodations for qualified individuals with disabilities, unless doing so will create an undue hardship on the organization, taking into consideration the nature and cost of the accommodation needed, the employer’s financial resources, and the impact of the needed accommodation on the operation and on other employees and our customers.
Job Type: Full-time
Pay: $65,000.00 - $80,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Employee discount
- Health insurance
- Life insurance
- Paid time off
- Referral program
- Retirement plan
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
- Weekend availability
Supplemental pay types:
Education:
Experience:
- marketing: 1 year (Required)
- senior leadership: 1 year (Preferred)
Work Location: One location