Marketing Director Details

Marketing Director

Meetcaregivers - Newton, MA

Employment Type : Full-Time

Marketing Director

Meetcaregivers is healthcare agency aiming to build the world’s largest online marketplace for Senior care. Our mission to bring you high-quality goods, services, and technology for all your care needs. We aim to have a positive impact on our elderly community and provide the best care. We value our customers, and our employees are the greatest asset.

If you are passionate about making the world a more caring place for our elders, then join us!

We are looking for a Marketing Manager who will be responsible for owning the company's marketing initiatives across all channels to help achieve both short and long-term growth and customer acquisition goals. This individual should have a successful track record of leading marketing and growth initiatives in a fast-paced and dynamic environment. The ideal candidate has deep experience executing direct to consumer campaigns across multiple channels, and an analytical eye to make sure we’re driving impactful results.

What You’ll Do

• Develop marketing strategy, programs and campaigns to advance company marketing and sales initiatives including, but not limited to: SEO, Email Marketing, Social Media and Paid Marketing initiatives
• Advance brand messaging and content strategy to align with current solution and product offering(s)
• Build out the Customer Lifecycle Stages and Customer Journey Mapping
• Create infrastructure to support marketing automation, CRM programs to help make programs scalable and repeatable
• Develop and operate reporting dashboards to provide real-time insights into campaign performance, manage leads, track activity, ensure quality, and measure marketing KPIs
• Execution of lead nurture programs to improve lead to opportunity conversion
• Evaluate current tech stack and systems, make recommendations, and implement enhancements

Who You Are:

• 3-4 years experience as a Marketing Manager?
• Strong organizational and cross-functional collaboration skills
• Outstanding written and verbal communication skills
• Creative mindset, bringing new ideas and perspectives to solve problems.
• Self-motivated and execution oriented.
• Deep knowledge of the marketing campaign process from idea to production.
• Excited about creating processes and infrastructure that support the development of great work.
• Forward thinking and the ability to foster innovation and creativity.

Bonus

• Experience with marketing software tools like Wordpress, HubSpot, Google Analytics, Typeform
• Previous experience executing marketing campaigns for digital health, wellness solutions, or health plans.
• Start-up experience
• Healthcare industry experience
• Consumer technology experience

Benefits at MeetCaregivers

• Flexible engagement: Contract, part-time, or full-time
• Base salary plus commission, possible equity share
• Workspace in Newton with free parking
• Fast growing startup company with an energetic team

Our team at MeetCaregivers are made up of an incredible range of talented people from all walks of life. We believe that diversity of any description leads to innovation, idea sharing, and collaboration.?

MeetCaregivers is proud to be an equal opportunity employer. We do not discriminate based on race, ethnicity, color, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran status, genetic information, marital status, or any other legally protected status. Diversity and Inclusion are paramount to the success of our mission and our culture is driven by our differences, each of which we embrace with open arms.

Job Type: Full-time

Pay: $65,000.00 - $75,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off

Schedule:

• 8 hour shift
• Monday to Friday

Education:

• Bachelor's (Preferred)

Experience:

• Marketing: 1 year (Preferred)
• Digital Marketing Occupations: 1 year (Preferred)

Work Location: One location