Employment Type : Full-Time
Will help drive the marketing strategy for the North America lines of business, claims and risk consulting, in alignment with Sales / Distribution. The incumbent will be responsible for developing and executing targeted marketing/communications plans and will partner and collaborate with the rest of the Marketing team and Distribution to ensure alignment with the overall strategy and value proposition. This position is responsible for creating a culture and framework for market and customer based marketing plans, and will look to proactively identify market opportunities through market research and analysis.
Develop and implement a framework to enhance marketing capabilities across the North America lines of business, Distribution, Claims and Risk consulting, and drive consistency in the development of marketing/communications/distribution plans. Implement an operational marketing model to monitor and leverage customer insights, market data, competitive analysis, product analysis, industry trends and outlooks, etc. in coordination with Distribution, the LoBs and other stakeholders.
Contribute to achieving greater than 75% of countries achieving above market or loyalty leader rating
Collaborate with Marketing Team to define the value proposition, differentiators, customer experience, etc. at the product/service level within the context of the overall AGCS value proposition. Develop a framework of product/service messaging for marketing, communications and promotional initiatives and activities.
Implement a project management methodology to lead rigorous project management execution. Develop a consistent approach to monitor and measure the effectiveness of marketing/communications initiatives and campaigns at the marketing plan level.
This role may be in Chicago or New York.
Allianz is the home for those who dare – a supportive place where you can take the initiative to grow and to actively strengthen our global leadership position. By truly caring about people – both its 100 million private and corporate customers and more than 147,000 employees – Allianz fosters a culture where its employees are empowered to collaborate, perform, embrace trends and challenge the industry. Our main ambition is to be our customers’ trusted partner, instilling them with the confidence to grow. If you dare, join us at Allianz Group.
We at Allianz believe in a diverse and inclusive workforce and are proud to be an equal opportunity employer. We encourage you to bring your whole self to work, no matter where you are from, what you look like, who you love or what you believe in.
Allianz Global Corporate & Specialty (AGCS) is a leading global corporate insurance carrier and a key business unit of Allianz Group. We provide risk consultancy, Property-Casualty insurance solutions and alternative risk transfer for a wide spectrum of commercial, corporate and specialty risks across 10 dedicated lines of business.
Our customers are as diverse as business can be, ranging from Fortune Global 500 companies to small businesses, and private individuals. Among them are not only the world’s largest consumer brands, tech companies and the global aviation and shipping industry, but also wineries, satellite operators or Hollywood film productions. They all look to AGCS for smart answers to their largest and most complex risks in a dynamic, multinational business environment and trust us to deliver an outstanding claims experience.
Worldwide, AGCS operates with its own teams in 32 countries and through the Allianz Group network and partners in over 200 countries and territories, employing over 4,300 people. As one of the largest Property-Casualty units of Allianz Group, we are backed by strong and stable financial ratings. In 2019, AGCS generated a total of €9.1 billion gross premium globally.
For more information, visit www.agcs.allianz.com or follow us on Twitter @AGCS_Insurance and LinkedIn.