Marketing Communications Specialist Details

Marketing Communications Specialist

The Inland Group of Companies - Boston, MA

Employment Type : Full-Time

INLAND TECHNOLOGIES IS HIRING A MARKETING COMMUNICATION SPECIALIST
TYPE: Full Time

OVERVIEW:
The Marketing Communications Specialist will be responsible for handling a variety of marketing tasks related to our online electronic platforms and messaging (both external and internal), which includes planning, coordinating, and monitoring marketing material and other marketing communications projects within each distinct company’s brand strategy.

The candidate must have strong people skills, stellar project management abilities, an aptitude for online platforms, knowledge of digital design, and a familiarity with marketing automation, along with a hypersensitivity to project and brand details.

The projects you'll work on will include (but not be limited to) social media, web content development and management, email marketing, newsletters, video, asset management, web campaigns, and other advertising and marketing collateral for a large variety of markets and customers.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Discovers effective marketing and promotional channels, including media platforms, to be used to relay product messages to customers.
• Creates, edits, and produces materials to put the organizational marketing plan into action.
• Manages online communication with clients and increases brand awareness.
• Develops new content (blogs, white papers, webinars, short videos, etc.).
• Maintains web presence.
• Develops digital marketing initiatives and social media management by providing creative solutions and execution in collaboration with the team.
• Provides day-to-day management and maintenance of social media channels, including ownership of social media calendar, tracking mentions, and responding to comments and direct messaging in a timely manner.
• Tracks and documents all social media and web metrics, including post views, time on site, and interactions.
• Authors and creates all marketing content (copy, graphics, rich media) used on our websites and social media platforms.
• Keeps abreast of the latest social media best practices and technologies.
• Establishes innovative channels for measurably effective community outreach.
• Crafts and sends a monthly newsletter with company updates.
• Tracks, collects, and reports data related to digital media and website analytics weekly.
• Monitors Search Engine Optimization and user engagement and suggest content optimization; identifies actionable recommendations for messaging optimization.
• Assists with growing the business. This is a full breadth business experience that has the opportunity to develop into an enhanced development role after a sustained performance.

REQUIRED SKILLS AND EXPERIENCE:

• Bachelor’s degree in Marketing, Business Administration, Communication, or related field is preferred.
• Equivalent work experience with required knowledge and skills may be substituted for a degree.
• Three or more years of experience in a similar or related role preferred.
• Strong oral and written communication skills.
• Ability to simplify complex information and content into a user-friendly format.
• A native user of LinkedIn, Facebook, Instagram, Twitter, YouTube, etc.
• Understanding of social media and marketing best practices.
• Excellent computer skills (MS Office, Adobe, WordPress, etc.)
• Ability to oversee multiple projects simultaneously and meet deadlines.
• Familiarity with social listening and industry-trend researching.
• Excel at persuasive writing and be able to adhere to precise quality and style guidelines.

PHYSICAL DEMANDS:

• Position involves remaining seated for extended periods of time using a computer keyboard and mouse.
• Position involves speaking and hearing efficiently.
• Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

WORK ENVIRONMENT:

• Professional office environment using standard office equipment with travel to operations facilities as required.
• Must be able to work extended hours on short notice during irregular operations. Flexible to work variable shifts, weekends, and holidays.

TRAVEL:

• Depending on the candidate’s location, travel to Manchester, NH, or Portland, ME may be required 3-4 times per month

Must be legally authorized to work in country of employment without requiring sponsorship for employment visa status, now or in the future

We are an Equal Opportunity Employer, making decisions without regard to race, color, religion, sex, national origin, sexual orientation, gender, gender identity, veteran status, disability, or any other protected class.

EEO is The Law - click here for more information: https://www.eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf

We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact 833-447-3727 or email us: recruiting@qasllc.aero. You may also write to us and we will be happy to assist you with the application: Inland Technologies, 175 Ammon Drive, #106, Manchester, NH 03103

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