Marketing Communications Consultant (2 positions) Details

Marketing Communications Consultant (2 positions)

City of Austin - Austin, TX

Employment Type : Full-Time

Position Information

Posting Title Marketing Communications Consultant (2 positions)
Job Requisition Number AE502635
Position Number 116674
Job Type Full-Time
Division Name Marketing Communications
Minimum Qualifications

• Graduation with a Bachelor’s degree from an accredited college or university with major course work in a field related to the job, plus four (4) years experience in a related field
• Experience may substitute for education up to four (4) years

Licenses or Certifications:
None.

Notes to ApplicantsTo meet Austin City Council goals, the Austin Energy Marketing Communications department serves the community by promoting energy efficiency, energy conservation, customer assistance programs, renewable energy, electric vehicle infrastructure, green buildings, sustainability, safety information, customer care information and more to both residential and business audiences.
The Marketing Communications Consultant is part of the in-house marketing strategy team and will be responsible for creative and strategic marketing account management, which includes the following:

• Creating and preparing integrated marketing communications plans and budgets, including applying research and data to shape marketing strategy, planning marketing tactics, planning budgets, paying invoices, tracking expenditures, measuring campaign results and adhering to brand guidelines.

• Executing marketing plans upon approval, including message development and writing for applicable audiences, multi-channel media planning, creative marketing project management, managing workflow, plan detail management and metrics measurement. Managing marketing campaign/program projects and details from campaign start to finish. Evaluating effectiveness of marketing initiatives; tracking campaign and program metrics.

• 
  Considering the diversity and inclusion needs of our customers to achieve equitable access to Austin Energy messaging and resources.

• 
  Managing advertising and promotions process as well as coordinating creative and messaging recommendations for external marketing and communications initiatives.

• 
  Acting as strategic and creative marketing liaison and consultant with cross-functional internal stakeholder teams with follow-up and follow-through and professional guidance to ensure marketing projects adhere to Austin Energy branding. Includes giving professional presentations.

• 
  Converting technical copy into branded, digestible, inclusive and customer-friendly messaging that prompts action. Writing for multiple channels and deliverables.

• 
  Strategic planning and managing projects that include video and animation-based commercials, working with videography and design professionals to deliver commercials for paid media.

• 
  Working with the market research team to leverage data analytics and market research to inform marketing decisions and work.

• 
  Aligning messaging and marketing channels to meet the needs of different audiences.

• 
  Does not create graphic design, but works with staff graphic designers, web developers and other team members to create effective collateral and other marketing materials and tools.

• 
  Researching and facilitating the most cost-effective and appropriately targeted options for reaching goals, including community and business relations opportunities.

• 
  Following City of Austin Purchasing guidelines in preparing requisitions and bids, and following departmental processes.

You must submit your resume, cover letter and a marketing plan you previously authored and implemented. Feel free to redact company/product names/other sensitive information. The marketing plan should be submitted as “Other Document.”

APPLICATION:
The City of Austin employment application is an official document; incomplete applications will not be considered. Statements such as “see résumé” will not be accepted. You may use “N/A” for fields that are not applicable.
Please be sure that your application is a reflection of your entire work history. A detailed and complete employment application is required to help us better evaluate your qualifications and will be used to determine salary if you are selected for this position. Describe your specific experience for each position. Include all job duties, responsibilities, and employment dates.
Starting salary will be based on overall relevant experience from your employment application. Supplemental information or changes to your application will not be accepted after the job posting closes.
The responses to the supplemental questions should reference the employment history listed in the employment history section. Once the requisition has closed, the application cannot be changed to update work history, supplemental questions, or any other information.
We reserve the right to verify high school and college education for the top candidate(s).
If you have any questions regarding your City of Austin employment application, please use the official website of the City of Austin as reference. www.austintexas.gov
VETERAN INTERVIEW PREFERENCE:
Military/Veterans must provide a copy of their DD214 verifying honorable discharge, at the time of initial interview to receive military/veteran interview preference.
CRIMINAL HISTORY BACKGROUND CHECK:
The top candidate will be subject to a minimum 10 year criminal history background check.
FAIR LABOR STANDARDS ACT:
This position is classified as EXEMPT.
RELATED WORK EXPERIENCE:
For this position, related work experience includes: marketing, advertising, promotional communications, and marketing project management.

Pay Range$31.62 – $41.11

HoursMonday through Friday
8:00 a.m. to 5:00 p.m.
Note: Hours may vary based on operational or business needs. You must be able to occasionally work weekends, holidays, and extended shifts as required.
Job Close Date 03/25/2022
Type of Posting External
Department Austin Energy
Regular/Temporary Regular
Grant Funded or Pooled Position Not Applicable
Category Professional
Location 4815 Mueller Blvd, Austin TX 78723
Preferred Qualifications

• Integrated Marketing Communications – Experience in developing integrated marketing communications plans including the development and implementation of strategies, messaging, tactics and metrics for B2C and B2B customers, including direct marketing, with an equity and inclusion lens.

• Advertising – Knowledge of advertising best practices including the use of market research in the development of advertising campaigns; launching and measuring paid promotional campaigns externally and internally. Experience in multi-channel media planning, buying and measurement and managing related budgets. Strategic planning of video and audio commercials for broadcast and streaming channels.

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  Branding – Experience in the management of brand consistency for all internal and outbound communications. Ability to act as gatekeeper of Austin Energy brand, and consult on guidelines for branding in advertising, promotions, internal publications, message development, marketing and social media communications.

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  Consulting – Experience in collaborating with internal stakeholders in a matrixed organization, including program managers, engineers, architects, web teams, public information officers, data experts, executives/management and graphic artists to advise the organization on effective marketing communications that advance organizational goals and benefit external customers.

• 
  Analytics and Market segmentation – Strong research and analytical experience in applying trend data and measuring media analytics including paid and owned. Knowledge of market segmentation, media markets, developing metrics and reporting on marketing campaign results and effectiveness. Experience using audience demographics and psychographics to build personas and influence the development of integrated communications strategies and tactics for diverse audiences. Familiarity with Tableau and Google Analytics desired.

• 
  Marketing project management – The ability to independently manage multiple marketing priorities and details to implement adopted marketing strategies in a detailed, deadline-driven and changing environment. PMP-certification a plus.

• 
  Customer-focused writing and campaign development – Demonstrated ability to develop campaign messaging platforms (messaging, voice). Experience in developing/writing customer-friendly messaging based on research, customer data, compelling marketing writing best practices and diversity considerations. Experience in the strategic development of creative marketing campaigns, including research-based concepting and creative consultation with designers for projects launching in multiple media and owned channels.

• 
  Marketing process – Experience in adhering to and consulting on established organizational processes, especially to contribute to efficient marketing workflow, marketing planning and working with graphic design team to maximize accountability and positive outcomes.

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  Experience working in marketing for an energy provider or energy utility, or for an agency supporting energy or energy utility stakeholders.

Duties, Functions and ResponsibilitiesEssential duties and functions, pursuant to the Americans with Disabilities Act, may include the following. Other related duties may be assigned.

• Meets with product and service managers, provides input into appropriate advertising and promotional themes and materials, and assures quality development and production of these ideas

• Provides insight and guidance to strategies and materials that launch images, brands, and products/services

• Creates and delivers critical sales and advertising messages to various constituencies in response to competition in a deregulated marketplace

• Develops and maintains professional relationships with contracting agencies that supply support to Austin Energy accounts

• Provides marketing communication input into market segmentation and product planning

• Assists in developing advertising and promotion budgets

Responsibilities- Supervision and/or Leadership Exercised:
None.
Knowledge, Skills and AbilitiesMust possess required knowledge, skills, abilities, and experience and be able to explain and demonstrate, with or without reasonable accommodations, that the essential functions of the job can be performed.

• Knowledge of project management, database and spreadsheet software
• Knowledge of marketing and sales support, product development, and brand development requirements
• Knowledge of graphics and copy quality development
• Skill in product and service development and launch
• Skill in copywriting and editing for various media
• Skill in program development, direct marketing, trade-shows, collateral production and management
• Ability to develop and maintain corporate image and professional relationships
• Ability to communicate orally and in writing
• Ability to understand competitive challenges facing a monopoly in transition

Criminal Background Investigation This position has been approved for a Criminal Background Investigation.
EEO/ADACity of Austin is committed to compliance with the American Disabilities Act. If you require reasonable accommodation during the application process or have a question regarding an essential job function, please call (512) 974-3210 or TTY (512) 974-2445.