Marketing Campaigns Manager Details

Marketing Campaigns Manager

ARM Treasure Data - Mountain View, CA

Employment Type : Full-Time

Treasure Data is looking for an experienced Marketing Campaigns Manager to join our dynamic marketing team, and support go-to-market campaigns by providing strategic planning, omnichannel activation, and ongoing optimization.
The Marketing Campaigns Manager will partner closely with a cross-functional team to establish the campaign strategy as well as the tactical plan, execute the strategy with urgency, manage spend allocation, and deliver data-driven optimizations that drive awareness, engagement, and conversions across target personas and industry verticals.
The ideal candidate should have deep, hands-on expertise in demand-gen campaign planning and execution for a SaaS solution, experience working with all outbound marketing channels, and strong data analytics and reporting skills. Knowledge of customer data platforms or other data-related cloud-based B2B solutions is a big plus. Responsibilities

• Drive the strategy, planing, execution, and results for marketing campaigns
• Manage integrated campaigns from research and strategy, creative concept and asset development, media buying and tracking, to execution across all channels, as well as testing, reporting, and ongoing optimization
• Define audience, content, and channel strategy to achieve optimal results in the context of customer journey
• Project manage and coordinate campaign operations, including managing agency and cross-functional teams
• Synthesize learnings into actionable insights to shape plans, optimize campaigns, deliver business results and implement best practices
• Collaborate and build relationships with broad cross-functional partners including creative and design, content, marketing ops, analytics, product marketing, and external partners and agencies

Requirements

• 5+ years marketing and demand-gen campaign experience at medium to large B2B, technology or software companies
• Hands-on experience with programmatic advertising, media planning & buying, account based marketing, event planning, content mapping & development, metrics & reporting
• Experience presenting ideas to key stakeholders, and collaborating with internal and external cross-functional teams to achieve desired results
• Excellent problem solving skills, verbal and written communication skills
• Keeps up with digital marketing trends and best practices
• Ability to take initiative and deliver results in remote or in-office environments
• Bachelor’s degree or higher

Who we are:Treasure Data employees are enthusiastic, data-driven and customer-obsessed. Our actions reflect our values of honesty, reliability, openness and humility. Treasure Data moved to remote-based work in March 2020 and is committed to ensuring it remains agile to accommodate shifting preferences of its workforce. While we are not working shoulder-to-shoulder, we still work side-by-side, finding unique ways to connect and create together while also respecting each other’s life priorities outside of work. We offer competitive salary and benefits and named one of the 2021 Best Places to Work. Treasure Data is an equal opportunity employer dedicated to building an inclusive and diverse workforce. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
What we do:Treasure Data is the only enterprise Customer Data Platform (CDP) that harmonizes an organization’s data, insights, and engagement technology stacks to drive relevant, real-time customer experiences throughout the entire customer journey. Treasure Data helps brands give millions of customers and prospects the feeling that each is the one and only. With its ability to create true, unified views of each individual, Treasure Data CDP is central for enterprises who want to know who is ready to buy, plus when and how to drive them to convert. Flexible, tech-agnostic and infinitely scalable, Treasure Data provides fast time to value even in the most complex environments.
Agencies and Recruiters: We cannot consider your candidate(s) without a contract in place. Any resumes received without having an active agreement will be considered gratis referrals to us. Thank you for your understanding and cooperation!