Marketing and Communications - Public Relations - Lead Associate Details

Marketing and Communications - Public Relations - Lead Associate

Fannie Mae - Washington, DC

Employment Type : Full-Time

Company Description

At Fannie Mae, futures are made. The inspiring work we do makes an affordable home a reality and a difference in the lives of people in American. Every day offers compelling opportunities to impact the future of the housing industry while being part of an inclusive team thriving in an energizing environment. Here, you will help lead our industry forward and make your career.

As a valued colleague on our team, you will provide expertise and guidance to the team who is responsible for designing and implementing all aspects of Fannie Mae's external communications, media, and public relations policies, objectives, and initiatives

THE IMPACT YOU WILL MAKE

The Marketing and Communications - Public Relations - Lead Associate role will offer you the flexibility to make each day your own, while working alongside people who care so that you can deliver on the following responsibilities:

• Draft and edit written communications, including press releases, media statements, talking points, briefing memos, and other supporting materials for media outreach.
• Develop media planning and strategy.
• Prepare summaries of media coverage/activity for key stakeholders.
• Establish relationships within Marketing & Communications and throughout the company to help provide colleagues with most effective solutions to business needs. May supervise junior resources, including workload balancing and career development.
• Manage media relations, announcements, editorial placement, and speaking opportunities.
• Evaluate, vet, and authorize various forms of communication regarding Fannie Mae for release to the public and/or media.
• Develop unique solutions and work to expand understanding of the organization's business, performance, and strategy.
• Evaluate current processes and make recommendations for process changes, then work according to new guidelines or structure.
• Work independently. Able to anticipate client needs and make recommendations for solutions.
• Accountable for self and team. Demonstrates independent thinking and solid decision-making skills. Uses good judgement when handling assignments, solving problems, addressing challenges.

Minimum Required Experiences

• 4 years

Desired Experiences

• Bachelor degree or equivalent

THE EXPERIENCE YOU BRING TO THE TEAM

Skills

• Strong background in public relations, media relations, or consulting with demonstrated experience engaging reactively and proactively with media outlets and reporters, and experience with social media outreach; communications experience in financial services, the mortgage industry, or related fields is a plus.
• Excellent news release, FAQ/talking points, and social media writing skills with experience developing and writing information for easy and engaging media consumption.
• Demonstrated experience writing external and internal communications plans for initiatives, media campaigns, products/programs, senior executive speaking platforms, etc.
• Experience managing issues, crises, and business continuity, and ability to work effectively under tight deadlines.
• Experience as on-the-record spokesperson and responding to media inquiries in a timely fashion.
• Experience driving positive media coverage of corporate priorities, products, and services.
• Experience monitoring media coverage and social media, media coverage evaluation and analysis, and managing media lists.
• Excellent interpersonal and communication skills with the ability to work effectively with a broad range of internal clients and constituencies; strong analytical and organizational skills, and strong influencing, strategic thinking, and consulting skills.
• Adept at managing project plans, resources, and people to ensure successful project completion.
• Strong relationship management skills, including managing and engaging stakeholders and working with people with different functional expertise respectfully and cooperatively to achieve a common goal.
• Skilled in creating visual concepts, creating content, and editing content by hand or with the help with computer software to communicate ideas.
• Skilled in presenting information and/or ideas to an audience in a way that is engaging and easy to understand.

Tools

• Skilled in using Word and PowerPoint
• Skilled in using Excel
• Experience using Adobe Acrobat including Adobe Pro, Acrobat Reader, Acrobat, and Acrobat.com
• Experience using Critical Mention
• Experience using PR Newswire
• Experience using PublicRelay
• Experience using Cision
• Experience using Factiva
• Experience using SharePoint
• Experience using Google Analytics
• Experience using Box Software
• Experience using Workfront Fusion/Sync (preferred)
• Experience using Workiva Wdesk for reporting and compliance

In response to COVID-19, Fannie Mae has adapted our workplace and hiring processes to better safeguard our employees, candidates, and new hires. We understand that this is an unprecedented situation and Fannie Mae is committed to creating protocols for these processes that are agile and conform with federal, state, and local health administration guidance. While the company's operating status for on-site work is currently voluntary, the majority of Fannie Mae's workforce is remote until further notice. We continue to conduct all interviews and onboarding virtually. In addition, all employees who wish to come on site must be fully vaccinated against COVID-19 and enter their vaccination information into a confidential HR system before arriving at the facility, unless they have an approved accommodation. Click here to go directly to information about accommodations.

The future is what you make it to be. Discover compelling opportunities at careers.fanniemae.com.

Fannie Mae is an Equal Opportunity Employer, which means we are committed to fostering a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, religion, national origin, gender, gender identity, sexual orientation, personal appearance, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation in the application process, email us at careers_mailbox@fanniemae.com.