Marketing Analyst Details

Marketing Analyst

Scheels All Sports, Inc. - Fargo, ND

Employment Type : Full-Time

Our goal is to be the best retailer in USA in the eyes of our customers, associates, and business partners.

We would love to have you join the Scheels team!

Overview:
This individual is responsible for developing local Google search strategies and deployments for SCHEELS, and also reporting across all digital and social platforms to elevate our growth and strategies. The Marketing Analyst should quickly understand and support initiatives that will contribute to the goals and success of campaigns and online presence. This position will work with a wide variety of people within the SCHEELS Corporation, primarily with the Marketing, local store teams, and Ecommerce.

What it takes to be a Scheels Expert:
Customer Service

• Genuinely and consistently treat co-workers, customers and business partners like they are the most important person including eye contact, a smile and a genuine “Thank you”

Culture

• Approach daily tasks, projects and follow-up communication with energy and sense of urgency
• Cultivate a deep desire to become a knowledge expert in their role with the ability to apply their knowledge and experience with great impact.
• Show respect and appreciation for others and Scheels
• Arrive to work and meetings 10 minutes early

Servant Leadership

• Genuine interest and action in helping others before yourself, regardless of recognition or reward

Teach-ability

• Consistent eagerness to listen, learn, apply knowledge and accept critical feedback
• Ability to adapt to a changing work environment
• Ability to apply concepts of basic math, grammar, punctuation and spelling

Dress Code

• Meets Scheels dress and grooming expectations in support of professional, clean and welcoming environment for customers, co-workers and business partners

Efficiency

• Demonstrate pride and ownership of their work while meeting expected deadlines

The Essentials:

• Excellent analytical, data analysis, creative and innovative abilities
• Oversee and manage day to day decisions in regards to local search advertising
• Work directly with the stores to create and deploy advertising strategies
• Actively seek opportunities to increase traffic or conversion rates through analytic-driven recommendations
• Identify, present, and execute opportunities for A/B testing to improve customer experience and return on ad spend
• Conduct competitive research, establishing performance benchmarks whenever possible.
• Collaborate on data collection capabilities to enable faster, more accurate, and more efficient reporting for multiple levels and areas of the company.
• Understand and report on analytic data related to social media, focusing on key insights for improvement
• Provide, maintain, and summarize weekly and monthly holistic summaries of performance and takeaways that take into consideration all device types, marketing programs, merchandising strategies, and promotions.
• Analysis of other channels or areas of business as assigned
• Understand and report on analytic data related to social media, focusing on key insights for improvement
• Passion for the retail space and social media, including finding inspiration from industry resources, leaders and competitors
• Ability to manage and coordinate projects so that they are organized and delivered on time
• In partnership with the Digital Leader, collaborate with our other partners, both internal and external, on related projects and initiatives
• Collaborate with the Digital Leader by managing/monitoring the appropriate social media budgets
• Ability to accept and provide feedback for continued improvement, both personally and for the local store teams
• Management across campaigns, ensuring what content is aligned with the overall agency message(s) and is relevant and approved for use
• Passion and desire to inspire others through marketing platforms, specifically Facebook and Instagram
• Advanced knowledge of social media platforms and digital marketing best practices
• An understanding of market trends and customer mindsets
• Ability to be organized, multi-task, and maintain all aspects of social media
• Strong initiative and vision for continuous improvement
• Strong project management skills and ability to meet all project deadlines
• Ability to work independently and with the team
• Respond with urgency to address all project needs
• Exercise judgment and tact and be able to effectively work with all levels within the organization while working on projects
• Strong oral / written communication and presentation skills to communicate effectively with all SCHEELS associates and customers

Expert Experience:
Ideal candidate will have a minimum of a bachelor's degree, one to two years of experience in social media marketing with demonstrated successes; or equivalent combination of education and experience.

Activity:
Must be able to sit, stand, bend at the waist, climb, stoop, kneel, crouch, reach, walk, push/pull, lift, talk, and hear with or without reasonable accommodation

Sedentary work - Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time, but may involve walking or standing for brief periods of time. Roles are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.

Scheels cares about the health and safety of our Associates. Associates are expected to follow all safety procedures and perform their job duties in a fashion that minimizes the risk of injury

Schedule:
Must be flexible to work between 8a.m. and 5p.m., Monday through Friday, with some weekends as needed averaging 40 hours per week

Benefits:
Scheels offers a complete benefits package to include:

• Employee Stock Ownership Program
• Associate Discount
• Health & Dental Insurance
• Short Term & Long Term Disability Insurance
• All State Accident Insurance
• Employee Assistance Program
• Paid Time Off
• Holiday Pay
• 401(K)/Roth(K)
• Maternity Leave
• Bereavement

Equal Employment Opportunity

Scheels is an equal employment opportunity employer providing equal employment opportunities to individuals regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Scheels will provide reasonable accommodations for qualified individuals when appropriate.