Marketing Analyst Details

Live Nation - Beverly Hills, CA

Employment Type : Full-Time

Job Summary:

Who are we?

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

Who are you?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!

The Role:

We’re looking for a Marketing Analyst to join our Concerts Analytics team. As a member of our Marketing Analytics vertical, this role will leverage data and analysis to influence Marketing and Media spend across our Tours.

The ideal candidate is curious, creative, and excited to make an impact. You are focused on driving insights - pulling data, building dashboards, and creating recommendations

Responsibilities:

  • Pulling campaign performance data from our data lake and summarizing findings for Tour leadership & clients.
  • Perform deep-dives of marketing campaigns and sales cycles to inform on sale and closing strategies.
  • Create PowerPoint presentations and visualizations, transforming data into actionable insights.
  • Build Tableau dashboards and reports to track ongoing execution and performance.
  • Query our customer database to identify audience sizes or target segments.
  • Measure ROI of online and offline marketing campaigns.
  • Work with Data Engineers, Ad Tech, and other Analysts to curate our Marketing data lake.
  • Automate repetitive tasks and reporting.


Qualifications
:

  • Bachelor’s degree
  • 2+ years of experience in a marketing analytics role
  • Proficiency with Excel and PowerPoint
  • Experience with SQL or querying large datasets
  • Experience with BI reporting & Dashboard Tools (Tableau a plus, Business Objects a plus)
  • Experience reporting on Digital Marketing performance (search, email, social, programmatic display, etc.)

Preferred Qualifications:

  • Experience with Google Analytics (or comparable Tool)
  • Experience with a CDP or marketing attribution
  • Experience with Databricks
  • Strong verbal/written communication and data presentation skills, including an ability to effectively communicate with both business and technical teams.

If the above description sounds like you and fits your background, apply online at www.livenationentertainment.com/careers to join the Live Nation Entertainment team today!

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.

EQUAL EMPLOYMENT OPPORTUNITY

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities. Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation. We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas. We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case by case basis.

HIRING PRACTICES

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

Posted on : 3 years ago