Manager, Marketing Operations Details

Manager, Marketing Operations

Heartbeat - New York, NY

Employment Type : Full-Time

Job Description

We’re Heartbeat, the marketing agency for Healthcare Challenger Brands and the brave clients behind them. And hopefully you’re our next Marketing Operations Manager, helping us to deliver game-changing campaigns for Consumers & HCPs.

Read on to learn more about what qualities we’re looking for in a new member of the crew and why you’re gonna dig working with us.

What you’re bringing with you:

Across 4-6 years of experience, you know what it takes to slay CRM/email marketing, digital, and data-operations. These are the core skills you’ve totally nailed:

• Must have deep familiarity with Sales Force marketing Cloud (SFMC) with experience using the Journey Builder tool

• Experience with a marketing automation tool.

• Experience with CRM/email marketing strategy, design, and operations as well as omnichannel data integration, enablement, and testing

• Demonstrated ability to create, follow and validate testing policies and plans across various data and marketing channels, ensuring quality control across all processes

• Experience working with digital projects in healthcare or other highly regulated environment

• Ability to balance and prioritize across multiple projects, agencies and clients

• Industry knowledge around best practices and data privacy

• Excellent time management and communication skills

• Proven record of driving self and teams towards project goals

• Prior successful experience managing one or more large-scale client engagements

• Knowledge of the marketing automation industry landscape and the various platforms

• Experience with campaign management tools/email tools a plus

How you’ll strengthen the team:

Our team is looking for someone who serve as the day-to-day lead across a range of projects over various points in their lifecycle, working closely with a multi-capability, cross-agency team to ensure delivery on behalf of our clients. Beyond that, here’s how you’ll make your mark:

• Working with the agency account teams, strategists and other Marketing Operations team members to understand the overall brand and business objectives

• Day-to-day oversight and leadership on digital projects that require Marketing Operations support, including CRM/email, omnichannel campaign development, personalization, chat solutions, SMS/MMS enablement and data integrations

• Providing colleagues and clients with a point of contact/leadership across all phases of project work and escalating issues/opportunities to more senior Marketing Operations team members

• Contributing to defining scopes of work including assumptions, hours and timing required to complete a project

• Identifying and communicating project-specific insights based on CRM/channel best practice and performance data

• Development/oversight of business rules/requirements documentation for driving successful CRM programs

• Build correct checks and balances to ensure flawless execution and escalation protocols

• Ownership of requirements documentation for campaign assets, defining experience requirements, link parameters and data capture

• Identifying areas of improvement and creating solutions to be implemented; proactively providing guidance on campaign operations considerations and requirements, practices and priorities

• Scheduling, follow-up and management of vendor/partner functions to adhere to schedules

• Assessing data available or required against project needs in order to determine requirements for capture, integration and validation

• Overseeing detailed data processing specifications/flows for vendors and client IT organizations in best-in-class fashion

• Working knowledge of data privacy regulations/policies, email marketing best practices (CAN-SPAM, GDPR, CCPA, etc.)

• Contribution to thought leadership material including case studies of program work, vendor/partner alignment materials, new business pitch support, etc.

• Supporting the representation of the Marketing Operations capability within the agency and providing a critical operational leadership role within the organization, with proven ability to mentor, teach, instruct and directly manage junior staff as well as interact with/influence more senior agency/vendor staff

• Ongoing client interactions for specialized areas of Marketing Operations input

• Ensuring quality control assurance on all vendor processes

Hell yes, I want to do all of that. But tell me more about Heartbeat…

Heartbeat is a healthcare marketing & creative agency, headquartered in NYC and powered by ~300 smart people all over the US. In the past four years, we’ve been named a 4-time “Best Place to Work” by AdAge and MM+M and a “Diversity & Inclusion Champion” by MedAdNews.

We care about three big things:

1. Empowering Challenger Brands
We work with marketers who have big mountains to climb and the ambition to make it happen. As their sherpa and sidekicks, we must relentlessly deliver on our core values: insightful, inventive, and courageous.

2. Being the Best Place You’ll Ever Work

This isn’t all pool tables and Bagel Fridays — it’s about giving you the support to do and be your best. Examples include the ability to work wherever (forever), unlimited PTO, and self-care stipends. We also love to let loose, whether through selfie scavenger hunts or bouts of companywide bingo that would shock even the rowdiest retirement communities.

3. Fostering a Diverse & Caring Community

We’re the most diverse agency in healthcare, by design. No matter your story, you’ll find representation and amplification — through our affinity groups, cultural celebrations, and unwavering support no matter what society throws at us. We’re proud to say that you can be anything you want at Heartbeat (as long as it’s not an a**hole).

There’s a reason 1/3 of Heartbeaters have been here for 4+ years and we have a 90% retention rate. We hope you’ll experience it for yourself.

About Publicis Health & Publicis Groupe

Heartbeat is a proud member of Publicis Health, the largest health communications network in the world. Publicis Health is one of the four solutions hubs of Publicis Groupe, the third-largest advertising and media company in the world — offering us unparalleled global reach and resources.

All your information will be kept confidential according to EEO guidelines.