JOB FUNCTION / SUMMARY:
Designs, develops, and markets new payment card and related products for one or more divisions or market segments. Responsible for reviewing and modifying existing products to maximize profitability, meeting strategic business objectives, improving competitive market position, and satisfying customer needs.
ESSENTIAL DUTIES & RESPONSIBILITIES:
- Evaluates potential products, recommends the development of new products or modifies existing products to meet community needs and bank financial goals.
- Designs, develops, and implements new payment card and related products or modifies existing products in conjunction with other bank departments and external vendors.
- Monitors the profitability of existing products and services. Makes recommendations to improve profitability, effectiveness, and efficiency of products and services to achieve short and long term strategic goals.
- Evaluates existing products, processes, and services to ensure that the bank remains competitive in the market, performing formal market evaluations regularly.
- Sets and recommends strategies and goals for the marketing of assigned products and services including market direction, pricing, and budget and monitoring achievement of market goals.
- Works with marketing and appropriate product line sales channel partners to develop measurable programs, campaigns, and collateral that promotes assigned products.
- Keeps abreast of industry trends and regulations, proactively identifying changes affecting the assigned product line and department and takes appropriate action, notifies staff of internal operation changes.
- Works with internal compliance and regulatory departments to ensure products and services are compliant with state and federal oversight agencies.
- Incumbent is responsible for organizational integrity and business ethics as it relates to this position, and communicating this commitment to any applicable subordinates.
- Incumbent may have access to cash, customer accounts and/or sensitive and confidential information.
- Incumbent is required to comply with all applicable federal, state and local banking and industry related laws and regulations including but not limited to the Bank Secrecy Act.
- Performs other related job duties to include special projects as assigned.
SUPERVISORY RESPONSIBILITIES:
Provides guidance and direction to junior product managers in order to ensure a thorough understanding of bank products, services, standards, and bank pricing parameters, business development programs and systems. May directly supervise associates as required by departmental needs.
MINIMUM REQUIRED EDUCATION, EXPERIENCE & KNOWLEDGE:
- College Degree in accounting, finance, or business and/or equivalent experience
- 5- 10 years of banking product design/development and/or business development experience
- 5 -10 years of either treasury management product management, payment card management (issuing or acquiring), and/or internet based payments and information services experience; to include exposure to sales, operations and systems management
- 3 – 5 years of project management related experience
- Marketing, sales, and business development experience preferred
- Knowledge of banking products and design
- Knowledge of marketing and advertising strategies
- Knowledge of product/community/market relationships
- Knowledge of bank Treasury Management products, services, operating systems and interactions with the Federal Reserve Bank
- Basic knowledge of rules and regulations governing accounts and cash management operations
- Superior product development skills
- Ability to interpret market needs
- Superior marketing and problem solving skills
- Ability to research and compile information for the purpose of recommending product and/or services marketing opportunities
- Superior analytical skills
- Good forecasting skills
- Superior creative thinking skills
- Superior written and verbal communication skills. Presentation skills
- Good consultative skills
- Superior project management and organizational skills
- Proficient Microsoft Professional Office Software skills (e.g. Word, Excel, etc.), with the ability to learn new software
- Detail oriented
- Ability to work without supervision
- Ability to work on issues across a range of disciplines including marketing, pricing, operations, technology and compliance/legal
- Must be able to establish and maintain a high level of credibility with all levels of internal and external staff
ESSENTIAL MENTAL & PHYSICAL REQUIREMENTS:
- Ability to work under stress and meet deadlines
- Ability to operate a keyboard if required to perform the essential job functions
- Ability to read and interpret a document if required to perform the essential job functions
- Ability to travel if required to perform the essential job functions
- Ability to lift/move/carry approximately 20 pounds if required to perform the essential job functions. If the employee is unable to lift/move/carry this weight and can be accommodated without causing the department/division an “undue hardship” then the employee must be accommodated; hence omitting lifting/moving/carrying as a physical requirement.
Equal Opportunity/Affirmative Action Employers. All qualified applicants will receive consideration for employment without regard to race, color, religious beliefs, national origin, ancestry, citizenship, sex, gender, sexual orientation, gender identity, marital status, age, physical or mental disability or history of disability, genetic information, status as a protected veteran, disabled veteran, or other protected characteristics as required by federal, state and local laws.