Manager, eCommerce Analytics Details

Manager, eCommerce Analytics

Faherty Brand - New York, NY

Employment Type : Full-Time

Is this job for you?

We are a scrappy team that is scaling our ecommerce business quickly across Faherty. We’re looking for a Manager, eComm Analytics that is proactive, forward-thinking, resourceful, comfortable working effectively in a fast-paced environment and collaborative by nature. The Manager will help shape the effectiveness of the eComm business, by owning the analysis, managing on-site testing, and recommending future strategies. Additionally, the Manager will work very closely with the marketing team to understand the effectiveness of our campaigns and traffic driven to site. They'll help drive impact, improvement and innovation to create a truly frictionless online shopping experience and help our eCommerce business. The right candidate for this role will be extremely analytical, with the ability to communicate tests and results to both technical and non-technical teams.

This role is within the eCommerce team, working alongside the eCommerce Manager and eComm Merchandising Manager, but will work very closely with marketing.

What you'll do:

• Monitor daily sales, create and share reporting eCommerce activity, focusing on important KPIs such as UPT, AOV, LTV, Reviews, User Experience, Loyalty and Site Speed.
• Track user behavior through all eComm analytics platforms, including: GA, Shopify, a/b testing and various other site behavior platforms
• Identify areas of opportunity, proposing hypotheses, implementing tests, measuring results and providing analysis and insights to optimize CVR
• Build a backlog of test hypotheses and prioritize and schedule a roadmap of tests
• Build best practice list of customer value propositions that drive new customer acquisition
• Inform best in class landing pages and conversion funnels
• Develop systems to accurately track eComm KPI’s
• Track adoption rate across various platforms
• Plan, develop and manage web and mobile campaign and channel tracking.
• Partner with our marketing team to maximize opportunities to grow our digital business through owned, earned and paid channels
• Conduct marketing campaign analysis, and communicate analysis to marketing dept.
• Monitor marketing performance trends with channel managers
• Collaborate on the on-site customer experience and behavior with the marketing team
• Assist in aligning all site updates with appropriate SEO and GTM requirements to ensure analytics and data are properly reporting
• Monitor site functionality to identify problematic experiences - continually seek to improve the online experience by researching and staying abreast of new and innovative solutions

What you'll have:

• 5+ years of experience in web analysis, online commerce, or related fields.
• In-depth knowledge of web analytics
• Proficiency in SQL and Python
• Strong working knowledge of Google Analytics
• Strong quantitative analytical skills.
• strong POV on landing page tools
• Innovative and solution oriented
• Enthusiastic, highly motivated self-starter with a strong work ethic and an intense focus on achieving results
• Strong organizational skills and collaborative team player
• Excellent written and verbal communication skills
• Very proficient in Microsoft Office: Excel, Word, PowerPoint
• Responsible and accountable, adapts quickly and positively to change
• Knowledge of Business Intelligence tools.
• Ability to collaborate with technical and non-technical teams.
• Customer-centric
• Sense of ownership and pride in your performance and its impact on company’s success
• Critical thinker and problem-solving skills
• Good time-management skills
• Great interpersonal and communication skills

Why Us, You Ask!:

• Medical, dental, vision, and ancillary benefits available on your first day!
• Unlimited PTO
• 401(K) Plan with company match
• Monthly Fitness Reimbursement Program
• Quarterly Merchandise Allowance
• Bonus Program
• Commuter Options/Benefits

A bit about us:

Founded in 2013 by Mike and Alex Faherty and Kerry Docherty, Faherty is a family-run lifestyle and apparel brand fueled by purpose and optimism. Our goal: to build a new American legacy by creating high-quality, sustainably minded, feel-good favorites that will bring you joy to wear.

We feel a deep responsibility to do things differently: to promise comfort without compromising quality. To hold ourselves to a higher standard with a lower environmental impact. To leave the world a better place than we found it.

We recognize the impact the fashion industry has on the world, and we’re dedicated to learning how to be better stewards of the planet. We believe the power of conversation and connection can make real change, and we’re committed to supporting people and organizations doing work that we believe in.

Our passionate leadership team comes from different backgrounds but share a singular goal: to deliver on our promise of comfort and craftsmanship. To work side-by-side in a collaborative, energetic, and creative environment every day, like the family we are.

We welcome everyone — and we mean everyone. We believe a diversity of viewpoints, experiences, and backgrounds only serve to make our team stronger, which is why we strongly encourage those from historically and systemically marginalized communities to apply: BIPOC, women, and people in the LGBTQIA+ community, to name a few. We strive to lead consciously, bravely, and inclusively — and to reflect those values in our work. We live by six key pillars:

Be The Best

Stay Authentic

Better Together

Spread Good Vibes

Deliver On Promises

Lead Consciously, Bravely and Inclusively

Remain compassionate. Stay focused. Seek joy. Let’s make the world a better place.