Manager, Campaign Analytics & Measurement Details

Manager, Campaign Analytics & Measurement

BMO Harris Bank - Chicago, IL

Employment Type : Full-Time

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WHAT IS THE OPPORTUNITY?

At BMO we have a shared purpose; we put the customer at the centre of everything we do – helping people is in our DNA. For 200 years we have thought about the future—the future of our customers, our communities and our people. We help our customers and our communities by working together, innovating and pushing boundaries to bring them our very best every day. Together we’re changing the way people think about a bank. As a member of the BMO team you are valued, respected and heard and you have more ways to grow and make an impact.

In support of that vision, BMO Harris Bank is seeking a Sr. Analyst, Campaign Analytics & Measurement in downtown Chicago, IL. This position will support customer contact strategies and direct marketing initiatives for Personal & Business Banking by providing analytical insight of marketing campaigns to leadership.

We are looking for a strategic thinker that will play pivotal role in the design, development & execution of marketing campaigns. The incumbent will conduct advanced statistical analysis to identify trends, variations, patterns, and insights relating to campaign analysis & measurement to drive profitable growth for the business

So if you have a strong statistical modeling expertise, like to work in a start-up mode and have a long term orientation, join us to make meaningful difference in the lives of our customers, the community we serve in and the company.

What will you be doing:

Develops analytical solutions to understand, analyze, and synthesize requirements, goals and objectives related to

Marketing campaign and business objectives to enable high-quality, fact-based business decisions to drive superior

Customer experience & profitable growth. This position will drive customer contact strategies and

direct marketing initiatives by providing analytical insight of marketing campaigns to leadership

• Designs, develops, and implements innovative analytical solutions on targeted marketing campaigns
• Establishes and maintains effective performance tracking of campaigns; identify improvement opportunity,
• form hypothesis, proposes, designs and implements tests to drive strategy enhancement and optimization.
• Leverage data to identify meaningful campaign opportunities by analyzing customer, products & channel
• Builds self-serve analytics capabilities, reports & dashboard using tools like PowerBI and Tableau to effectively communicate data driven insights to users for a variety of audiences e.g. visualization solutions of data into reports, graphics, Dashboards to illustrate facts, trends, and insights.
• Build Strategies & Design Experiment & conduct A/B testing to prove or disprove hypothesis
• Measure the effectiveness of campaigns leveraging techniques like ANOVA, ANCOVA, T-test
• Gather requirements, develop campaigns, obtain solutions document requirements sign off, interface with business partners from different channels of the campaign
• Utilize campaign design methods and tools such as UNICA
• Build strong relationships with internal and external partners
• Demonstrate effective project management skills and the ability to lead small scale campaign initiatives
• Within a cross-functional team environment
• Assimilate and analyze information from a variety of sources, make recommendations and present information in an easy and understandable manner

What are your qualifications: :

• Possesses a university degree in mathematics, statistics, behavioral economic, econometrics, engineering, computer science and/or physics (Masters preferred)
• 2-5 years of experience in Data Science, Credit Risk, Fraud Risk, Marketing Analytics, Optimization, Operations Analytics, Modeling or related field preferred
• Strong experience within data preparation, data analysis, and statistical tool sets including but not limited to PowerBI, Tableau, SQL, SAS, R, Hive, Python
• Deep understanding of statistical techniques like ANOVA, ANCOVA, T-test, Regression, Decision Tree
• Experience working with relational databases, Business Intelligence (BI) User Interfaces and programming languages
• Collaboration & team skills - In-depth.
• Analytical and problem solving skills - In-depth.
• Influence skills - In-depth.
• Data driven decision making - In-depth.
• Verbal & written communication skills - In-depth.

WHY BMO?

We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.

BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process.

We’re here to help

At BMO Harris Bank we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.

As a member of the BMO Harris Bank team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.

To find out more visit us at https://jobs.bmoharris.com .

BMO Harris Bank is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. BMO Harris Bank N.A. is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.