Employment Type : Full-Time
ABOUT THE ROLE AT&T Fiber is one of the fastest growing, most visible product offerings in our company’s suite. With Fiber being a new focus area and priority in 2021, AT&T is interested in quick expansion of new fiber in 2021. We need a marketer whose only ambition is to propel us to the next level. We need an individual who is creative, strategic, doesn’t shy away from data and analytics, or one who will function as a marketing mover and shaker for the AT&T Fiber Acquisition Direct Marketing team. This perfect candidate will be curious about all aspects of marketing, hungry for the challenge, moves at lightning speed, adapts easily to needs of the business, has conviction in what they are pursuing, be roll-up-their-sleeves dedicated, and they’ll have the grit to smile when, at 6pm, the 4th fire drill of the day rolls into their inbox. THE PERFECT CANDIDATE KEY PROJECTS AND RESPONSIBILITIES: Qualifications
FIBER IS THE FUTURE. DO YOU WANT IN?
This will be a critical job focused on fiber acquisition direct marketing, reporting to the Director of Broadband Marketing. As our Lead Product Marketing Manager, you will lead the development of marketing programs to increase the profitability of fiber through the utilization of various advertising media. In this position, your responsibilities will be managing and optimizing a multi-million dollar acquisition direct marketing budget to achieve company goals for new customer acquisition. The ideal candidate is excellent at customer segmentation, project management, and understanding media performance. You will work closely with third party vendors and agency partners to create and deploy a pilot an alternative media and offline marketing program to fiber-eligible prospects. You will partner with business analytics to design and analyze your campaigns with the aim of constant iteration and improvement. You should be organized and detail-oriented and feel comfortable in a fast-paced environment. At the end of this pilot, you will evaluate how this program should be refined or continued going into 2022.
You are tenacious, thoughtful and you hate sloppy. You project confidence and can easily take over when your boss is double-booked and needs you to sit in for her. You’re comfortable with “white space,” are comfortable with the unknown, and can structure ambiguity into deliverables that everyone can understand. You’re a team player and a self-starter. Accountability is your middle name, and you’re here to finish what you’ve started. You’re a developer of succinct, presentable data-informed narratives, and you’re always a step ahead—formulating answers to solve problems we can’t yet see on the horizon. Communication is a strong suit for you, and you don’t leave people guessing about the next step. You have a strong sense of urgency. You’re dedicated to this company and what we’ve been building for over a hundred years, but you’re also a change agent who is dead-set on making their mark. On day one, you’ll be ready to galvanize our work. Your old boss will be devastated when you leave.