Lead Generation Performance Marketing Manager Details

Lead Generation Performance Marketing Manager

Mason Interactive - Brooklyn, NY

Employment Type : Full-Time

Mason Interactive is headquartered in NYC, with a second office in Charlotte, North Carolina.

The job is full-time, hybrid work schedule position. This is a salaried position, and we will provide insurance, a full salary, benefits, vacation & sick days, a computer, and more.

Our 30-person team works with about 50 clients across a variety of performance marketing strategies; we strive to be our clients’ competitive advantage.

The Performance Marketing Manager mentors an Analyst, owns his or her own accounts, and trains under a Supervisor to work on a premier account. You are expected to be “fluent” in Social or Search, and working to learn the other. You will provide strategy, optimizations, and pacing for a small group of select clients. You will be the hands-on expert for growing your clients’ business, while learning how to manage, work as apart of close-knit team, and expand your skillset into new platforms.

“MUST HAVE” SKILLS

• A minimum of two current years working at an agency, ideally less than five years.
• Lead generation experience is a MUST
• Ability to conduct Keyword Research (Google Keyword Planner, SEMRush)
• Willingness to learn and grow into competencies in Google and/or Amazon advertising
• Strong writing skills – you will be writing ad copy for desktop & mobile across a number of platforms
• Hands-on, executional expertise in Facebook Ads Manager
• Google Ads certification
• Google Analytics certification

“NICE TO HAVE” SKILLS

Priority consideration will be given to candidates who have one or more of the following areas of expertise:

• Facebook Blueprint certification
• Strong competence in Marin
• Ability to work in Datorama

KEY RESPONSIBILITIES

The Performance Marketing Manager will work on a team of three-to-five people, on approximately four-to-five accounts, helping our clients succeed across an evolving array of online platforms. You will work collaboratively with your Performance Marketing Supervisor on task such as:

• Pacing accounts to assure optimal budget utilization
• Writing ad copy to promote products and services
• Executing strategies for increased sales
• “Laddering up” issues to your supervisor
• Exploring new platforms
• Client reporting
• Strategic planning
• Light client communication

COMPENSATION

• Employees are expected to work a hybrid work schedule of at least 2 days a week in-office. New Hires are expected to work more in the office than at home during their first 90 days. This is to support role success.
• All new employees get a $300 home office allowance to set up their workspace
• All employees start with 13 paid Holidays, plus 15 vacation days
• Mason Interactive offers 401K Matching, health insurance, dental and vision, and more

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

Important Notice:

The health and safety of our employees is important to us. Please read through our Covid Vaccination Policy before applying to this position: https://masoninteractive.com/covid-vaccination-policy/