Lead Digital Marketing Project Specialist- Customer Intelligence Analyst - REMOTE - All Locations USA
Employment Type : Full-Time
Overview
The Lead Digital Marketing Project Specialist (Customer Intelligence Analyst) is responsible for analyzing the performance and customer experience on our Digital Solutions’ web site and social media platforms. The Specialist will be expected to proactively work on impacting the bottom line, following data analytics through to implementation and post-deployment impact analysis. The role reports to the Digital Strategy & Execution Director.
Roles & Responsibilities
- Scrum ownership transition for SEO & analytics only
- Define and map content operations and workflows for Digital Marketing
- External agency and vendor ownership and management (projects, SEO, analytics)
- Ownership of existing analytics measurement and implementation plans
- Ownership of content lifecycle management, content style guidelines, taxonomy
- Ownership of digital customer experience roadmap
- User and testability research on all DS digital properties managed by the Digital Marketing team, including e-commerce
- Extract and analyze data from various data sources, drawing actionable insights to enable decision making
- Apply a mix of qualitative and quantitative analysis techniques to produce insights that help the business improve customer experience
- Be comfortable in the Web analytics ecosystem and draw on data from various Web analytics tools such as Google Analytics
- Own research findings and present them to major stakeholders and key decision makers, ensuring delivery of a clear message that the business can act upon
- Drive accountability across all Business Units for consistent customer experiences
- Inspect and measure customer experience performance and take relevant actions
- Discuss with all stakeholders their on-site tracking and reporting needs; create reports based on stakeholder requirements and automate processes wherever possible
- Liaise with the Business Units and appropriate functions to ensure all customer issues are captured, analyzed, and triaged for action
- Provide weekly and monthly customer insight to the wider Brand team
- Improve analytical tools/technologies to facilitate a world-class customer experience
- Identify and recommend new third-party tools to integrate with the core architecture
Background/Experience
- Bachelor’s degree required
- Familiarity with marketing and data analytics platforms such as Bizable, 6sense, GoodData, Google Analytics and Lingotek
- Expert in customer experience analysis with previous experience across multiple products, verticals or brands
- Analytical skills: approaching data with the right questions, recognizing trends
- Presentation skills: Excellent story telling! Comfortable presenting to a broad audience of stakeholders and confident to defend your findings in a discussion
- Good understanding of the customer life cycle, customer satisfaction metrics and how to develop customer performance across the organization
- Experience in CX/UX within a similar profile of organization
- Experience of working across a large organization with a matrix of operational teams
- Self-starter, energetic, enthusiastic, take the initiative and work independently but also to socialize ideas and develop collaborative solutions.
Skills/Behaviors/Knowledge
- Project management
- Strong oral and written communication
- Problem solving
- Collaborative
- Customer focused
- Detailed/organized
- Persistent
- Self-starter
- Multi-tasker
- Familiarity with the organization’s industry, offers and solutions
About Us:
With operations in over 120 countries, we provide better solutions for our customers and richer opportunities for our people. As a leading partner to the energy industry, we’re committed to achieving net-zero carbon emissions by 2050 and we’re always looking for the right people to help us get there. People who are as passionate as we are about making energy safer, cleaner and more efficient.
Join Us:
Are you seeking an opportunity to make a real difference in a company that values innovation and progress? Join us and become part of a team of people who will challenge and inspire you! Let’s come together and take energy forward.
Baker Hughes Company is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.