Influencer Partnerships & Marketing, Manager Details

Influencer Partnerships & Marketing, Manager

TULA Skincare - New York, NY

Employment Type : Full-Time

TULA is looking for an analytical, creative, and hardworking individual to join the influencer partnerships & marketing team. This role will focus on scaling new influencer partnerships with a focus on both Instagram and TikTok. Influencers drive a significant portion of our customer acquisition and revenue, with an emphasis on ROI, making influencer marketing efforts a critical area of our business. A successful candidate for this role is a strong self-starter and communicator, comfortable with working in a fast-paced environment that offers an opportunity to be part of building a rapidly growing business and team. This role is on our dedicated Influencer team, reporting directly to the Sr. Manager of Influencer Partnerships & Marketing.

• Actively source, evaluate, pitch, and negotiate strong partnerships with social influencers with an emphasis on micro to mid-tier creators at scale
• Help in leading the growth, optimization, and strategy of our evolving TikTok program by sourcing new partners directly and managing full campaign strategy and execution
• Support and foster long term relationships with our existing influencer partner community
• Drive efficient performance that is tracked daily, weekly and monthly vs. aggressive growth and ROI targets, e.g., own individual outreach, targets and tools to build a pipeline of new influencers, develop case studies to pitch and negotiate partnerships, track campaign performance
• Contribute to team performance reporting and campaign analytics with optimization strategy as a focus
• Actively identify and cultivate new communities of influencers as well as new channel expansion opportunities to reach our target customers and extend our reach
• Support team growth by creating structured materials and processes for team meetings while actively participating
• Suggest new ways to innovate and enhance our influencer marketing approach, staying on top of the latest trends

Qualifications

• 5+ years of experience, with at least 2 dedicated to influencer performance marketing
• At least 1 year of experience working on TikTok campaigns
• Dedicated experience in direct influencer communication across all social platforms
• Dedicated DTC ecommerce brand experience
• Highly analytical with a strong knowledge of Excel and Google Docs, as well as experience using analytics tools such as Google Analytics or Looker
• Strong negotiation skills and industry knowledge of performance based influencer marketing
• Experience with AspireIQ or similar influencer marketing platform a plus but not required
• Interest in influencer + brand marketing with emphasis on building community
• Extremely strong written communication skills
• Drive to find innovative and effective ways to excite and engage influencers with an emphasis on scaling the program
• Creative, curious, organized, problem-solver, kind
• Desire to flourish in a fast-paced environment with an entrepreneurial and proactive spirit
• Love skincare, social media, pop-culture, health & wellness!

About TULA Skincare

TULA, meaning "balance" in Sanskrit, is a leading skincare & wellness brand built on the power of probiotic extracts & superfoods. We believe that the same ingredients which are good for your body are also great for your skin. We focus on being healthy, not perfect & feeling confident in your skin. We are committed to bringing clean, clinically proven & effective skincare to the market. We are proudly cruelty-free. Alongside TULA.com we retail with ULTA Beauty, Nordstrom, Neiman Marcus, Dermstore, QVC, & Amazon. We raised a Series A led by L Catterton, the largest consumer-focused private equity group in the world. Our team has experience in some of the top consumer startups & beauty companies. TULA headquarters are based in New York City.