Company Overview: True Care is a licensed Home Care Agency providing outstanding homecare service in the New York Metropolitan area. Our passionate dedication to our clients sets True Care apart. We work with our clients individually to ensure their satisfaction and comfort with the paraprofessionals caring for them. It is our mission to continue to raise the standard of homecare services. We are committed to providing the highest level of care by maintaining excellence in staff, procedures, and responsiveness. The True Care team is Healthcare professionals who are committed to helping our patients and caregivers experience the most excellent care.
Position Title: Home Care Field Marketer
Job summary: The Home Care Field Marketer is responsible for developing, maintaining and strengthening relationships on the field with new and existing referral sources who can refer clients to our company. He/she is the key member of our Business Development team and helps lead the creation and implementation of referrals that will increase patient census, branding and company awareness.
Responsibilities include:
- Obtain referrals from existing referral sources; follow up on existing referrals to ensure patients are enrolled to the agency
- Build strategic partnerships and techniques to attract new clients in the industry
- Schedule and present information about True Care’s programs and services to the community organizations, including doctors’ offices, hospitals, nursing homes, independent living facilities, planning boards and other healthcare professionals
- Utilize marketing strategies and techniques to attract new patients
- Research and participate in health and wellness fairs throughout New York City; coordinate partnerships with different health agencies with long term impact target in mind
- Attend community events as needed
- Develop compelling and concise outreach materials in collaboration with our Branding department
- Demonstrate a thorough and complete knowledge of the agency including our vision, mission and values; the services we provide; and how we differentiate ourselves from other home care agencies
- Provide monthly reports on outreach efforts
- Perform other related marketing duties as assigned
Job requirements:
- High School diploma/ College degree in related business field is preferred
- This role requires up to 75% travel within New York City. Having a car is required
- Bilingual in Spanish is a plus
- Knowledge and experience with computer applications; Salesforce, Excel
- Possess excellent sales and marketing, communication, time management, and organizational skills
- Be self-driven with business development goals and the ability to execute plans to achieve desired outcomes
- Clean, professional image, behavior and demeanor are expected at all times
- Maintaining standards of high quality customer service