Health Engagement Marketing Specialist - Remote Nationwide Details

Health Engagement Marketing Specialist - Remote Nationwide

UnitedHealth Group - Eden Prairie, MN

Employment Type : Full-Time

No industry is moving faster than health care. And no organization is better positioned to lead health care forward. We need attention to every detail with an eye for the points no one has considered. You'll help improve the health of millions. And you'll do your life's best work.(sm) In Optum Care, we’re not just imagining a world where health care works better for everyone – we’re creating it.
Position Description:
We are seeking a Health Engagement Specialist to join Optum Care’s marketing team. This role will manage Optum Care’s health engagement program, with an emphasis on Optum Care’s senior patient population. The right candidate thrives in a customer-focused, fast-paced environment where people are collaborative and working together to achieve our mission of keeping our patients healthy.
This individual contributor will be responsible for the development and execution of health engagement content and campaigns that support Optum Care’s business goals. This position will develop and maintain in-depth knowledge of health engagement programs and offerings. The ideal candidate will have the ability to collaborate and communicate across the organization (Local and National Marketers, Creative, Legal, Regulatory, Campaign Enablement, Marketing Operations, Agency Partners/Vendors) to gain alignment and execute health engagement programs.
You'll enjoy the flexibility to telecommute* from anywhere within the U.S. as you take on some tough challenges.
Primary Responsibilities:

• Develop and execute health engagement campaigns and programs with oversight and guidance of more senior team members
• Develop and pilot member engagement approaches and channels to maximize marketing campaign results
• Works with creative, content and campaign enablement to communicate campaign plans and provide execution briefs
• Develop, manage and maintain relationships with internal and external stakeholders and keep them informed about campaign plans, results and status of key initiatives
• Coordinate efforts to further understand consumer segment needs and behaviors, campaign performance and apply those learnings to evolve the engagement strategy and plan
• Drive measurement of engagement initiatives and align with internal partners to execute test strategies to maximize program utilization
• Manage review and approvals of creative and content for campaigns
• Track and manages budgets and timelines to achieve campaign goals
• Ensures localization and adaption of approach based on audience and geography
  

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in. Required Qualifications:

• Bachelor’s Degree in marketing or a related field
• A minimum of 3 years of B2C marketing experience
• A minimum of 3 years of experience developing and executing strategies and plans that meet business goals
• 3+ years of experience managing multiple projects participating in large multi-departmental workgroups
• Excellent communication, collaboration, and planning skills
• Excellent organizational skills with a good sense of prioritization
• Excellent analytic, quantitative and problem-solving skills
• Passion for learning and growing digital and performance marketing skills
• Self-starter and learner with a hands-on approach
• 3+ years of experience planning, executing and measuring marketing campaigns in a complicated, matrixed organization
• If you need to enter a work site for any reason, you will be required to screen for symptoms using the ProtectWell mobile app, Interactive Voice Response (i.e., entering your symptoms via phone system) or similar UnitedHealth Group-approved symptom screener. When in a UnitedHealth Group building, employees are required to wear a mask in common areas. In addition, employees must comply with any state and local masking orders
  

Preferred Qualifications:

• Previous health care experience
• Strong analytical skills and ability to derive insights from data to drive better decision making and planning
• Understands modern digital marketing principles, strategies, and best practices for digital engagement strategies

UnitedHealth Group is an essential business. The health and safety of our team members is our highest priority, so we are taking a science driven approach to slowly welcome and transition some of our workforce back to the office with many safety protocols in place. We continue to monitor and assess before we confirm the return of each wave, paying specific attention to geography-specific trends. At this time, 90% of our non-clinical workforce transitioned to a work at home (remote) status. We have taken steps to ensure the safety of our 325,000 team members and their families, providing them with resources and support as they continue to serve the members, patients and customers who depend on us.
Some of the steps we’ve taken to ensure employee well-being include:

• Transitioned our new hire training classes to be conducted virtually
• Launched our ProtectWell app and UnitedCARES program to help ease the burden and stress for our UnitedHealth Group team members and their immediate family affected by COVID-19
• Daily updates from our CEO Dave Wichmann to support and inspire team members during this challenging time
• Onsite social distancing and increased sanitization measures for employees who have been welcomed back to our offices
• Fully cover the COVID-19 healthcare costs for our employees
• Employees who self-identify as high risk or who live with someone who is high risk have been asked to remain working from home

You can learn more about all we are doing to fight COVID-19 and support impacted communities: click here .
What we do defines who we are. Take a deeper look at how we're providing support during this global health crisis and search for a way you can get involved. View our COVID-19 Resources Page: click here .
*All Telecommuters will be required to adhere to UnitedHealth Group’s Telecommuter Policy.
Colorado Residents Only: The salary range for Colorado residents is $64,800 to $116,000. Pay is based on several factors including but not limited to education, work experience, certifications, etc. As of the date of this posting, In addition to your salary, UHG offers the following benefits for this position, subject to applicable eligibility requirements: Health, dental, and vision plans; wellness program; flexible spending accounts; paid parking or public transportation costs; 401(k) retirement plan; employee stock purchase plan; life insurance, short-term disability insurance, and long-term disability insurance; business travel accident insurance; Employee Assistance Program; PTO; and employee-paid critical illness and accident insurance.
Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.
UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.
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