Head of Technology Product Marketing Details

Head of Technology Product Marketing

SitusAMC - Remote

Employment Type : Full-Time

SitusAMC is where the best and most passionate people come to transform our client’s businesses and their own careers. Whether you’re a real estate veteran, a passionate technologist, or looking to get your start, join us as we work together to realize opportunities for everyone we proudly serve.

At SitusAMC, we are looking to match your unique experience with one of our amazing careers, so that we can help you realize your potential and career growth within the Real Estate Industry. If you are someone who can be yourself, advocate for others, stay nimble, dream big, own every outcome and think global but act local – come join our team!

Position Overview:

This role will own our technology portfolio and will synthesize market, client, product, and competitive inputs and partner with business, sales and marketing stakeholders to shape comprehensive go-to-market strategies that support brand and business objectives and drive the highest possible revenue for our technology business.

Core responsibilities will include the development of technology product positioning and messaging, launching and supporting our technology products in the market, and analyzing data and market insights to report results and refine strategies.

Essential Job Functions:

• Own our entire technology product portfolio – having a deep understanding of the products, the target audiences, and shaping definitive plans to connect the two
• Define the market opportunity, identifying client segments and buyer personas with the highest propensity to buy and derive the greatest value
• Proactively conduct market, stakeholder, and buyer research to inform strategy, messaging and go-to-market plans
• Collaborate with key business, sales and marketing stakeholders to develop product positioning and messaging that articulates a value proposition and product narratives
• Track competition and arm sellers with the effective tools to position our offering against the competition
• Write, socialize, and execute product positioning and sales playbooks
• Understand the buying and sales process to inform sales material development
• Develop revenue-driving go-to-market plans aligned with business/sales objectives and with defined success metrics tied to revenue
• Develop valuable content for internal and external use including sales collateral, case studies, FAQs, Talking Points, white papers, articles, etc.
• Own how our technologies are represented across all touchpoints (e.g. website, social, etc.)
• Develop content and training programs for internal awareness and education
• Lead product launch and communication planning with stakeholders from the business, sales, and marketing
• On an on-going basis, analyze in-market performance data to identify areas of opportunity to increase adoption of our products
• Track and measure the effectiveness and impact of all marketing activities
• This role will supervise others in the team
• Such other activities as may be assigned by your manager

Qualifications/ Requirements:

• Bachelor’s Degree
• 8+ years experience in B2B Product Marketing or Product Management (experience in real estate finance or financial technology preferred)
• Strong leadership, communication, influencing and proven management skills
• Ability to work collaboratively across many teams to achieve a common goal
• Lead and mentor junior colleagues
• Impeccable writing skills and storytelling, with ability to simplify complex information
• Innovative self-starter, not afraid to take risks
• Team player
• Thrive in a fast-paced, demanding environment
• A “data enthusiast” who enjoys building, tracking and reporting on critical metrics that achieve big picture team goals.
• Organization skills, able to create & maintain project plans
• Excited by generating and adopting new ways of working
• Strong understanding of media channels and marketing technology landscape
• Experience working with and launching technology products (preferred)
• Salesforce.com/Hubspot experience (preferred)

Special Requirements:

• The employee may be required to report to a different local office as a normal, contemplated, and mandated incident of their employment

Working Conditions:

• Office environment with frequent computer, mouse, keyboard use
• Alternating between sitting or standing as needed
• Hearing, talking, reaching, grasping

This position is available in all US Remote locations as detailed in SitusAMC’s Telecommuting policy. Colorado locations are currently excluded for this posting.

Note: This job description is not intended to be all inclusive or exclusive. At any time, employees may perform other related duties as required to meet the ongoing needs of the organization and participate in additional trainings.

SitusAMC is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

#LI