Head of Growth Marketing
Why work at Forage?
At Forage, we believe that talent is evenly distributed, but opportunity is not. We want to build a world where every student has the opportunity to build vital career skills and industry knowledge for free, and in so doing, give everyone the chance to discover and land their dream job.
Today, millions of candidates explore Forage virtual experiences to learn more about the unique and compelling work companies have to offer. Hundreds of firms (e.g. Goldman Sachs, BCG, JPMorgan, Accenture) around the world currently showcase their work and career paths on Forage. Our global reach means we can make a direct impact on the world's future workforce in ways no other company can
Role Description
Forage is looking to hire an experienced Head of Growth Marketing (Students) to lead our college student growth efforts. With +1 million students already in the Forage ecosystem, you will be responsible for building powerful user acquisition funnels so that we can impact tens of millions of job-seeking college students.
This isn't an easy role – we are looking someone who is excited by the challenge of building a rich student ecosystem through a tapestry of hard-to-replicate channels. Our focus isn't on growing acquisition through paid social channels, but rather on sustainable and thoughtful channels designed to help us win in the long run and deliver value to our users. You should be attracted to the challenge of building acquisition campaigns which thoughtfully piece together fantastic product experiences, partnerships, brand awareness, and marketing campaigns that embed us in the critical flows of student journeys all around the world.
In this role, you will work with our VP (Marketing) and the founders, and after proving the success of your campaigns, you will build out an acquisition team to take the function to the next level. You'll own the success of this function and work with the senior leaders in Forage to help make the student to employer ecosystem amazing and world class. If you are excited at the idea of impacting millions of students around the world by distributing them free opportunity-creating courses, then we would love to chat with you.
Responsibilities
- Create a compelling acquisition vision and roadmap: Draw on deep data analysis, user research, and your experience to test, implement and scale growth flows that lead to tens of millions of students enrolling into our free skill-building courses.
- Build partnerships with world-class companies: We work with leading companies around the world to deliver their skill-building courses to students at scale. You will figure out how to leverage our corporate partners existing distribution capabilities to get our courses out to the world.
- Develop and execute on a clear content strategy: Execute on a strategy which drives key acquisition and engagement goals (calendar, growth, budget etc.), across organic owned channels (website, Instagram, etc).
- Manage and grow a community of users: Our students are our biggest fans and who we built Forage to help! We want to build community so we can have students interact with each other and with us to make an even better education & recruitment platform for them.
- Measure, analyze and respond to information and data related to acquisition.
- Build out and manage a world-class team of growth marketers as we scale from our Series A upwards.
- Share the passion for our mission at scale: We've built Forage to make the world a better place for learners - and we want to consistently share that mission and vision to the market.
Must Haves
- You will have spent a few years working at a fast-growing startup in consumer acquisition in the past, ideally with management experience
- You understand pirate metrics (ARRR), but also have a product-focused mindset on how to achieve goals
- You have worked on consumer acquisition strategies that effectively had a $0 cost of acquisition in the past and enjoyed it
Nice to Haves
- You have worked on creating a community of users who engage with each other about your product, and go out and evangelize the product to others
- You also have built partnerships and relationships that help drive acquisition outcomes
- You have a broad understanding of standard marketing tactics, such as SEO, paid marketing tactics, referral flows, and content marketing
- You have worked on acquisition for college students in the past, and understand the moving nature of acquiring a younger audience
Technical Skills
- You should have experience in managing content, and have used tools such as Ahrefs or Semrush to inform your overall strategy
- You have experience in pulling out stats and data from various systems, whether it can be Heap or Fullstory, or directly querying databases
Note - we are not looking for someone who primarily works with digital advertising acquisition on paid platforms.