Growth Marketing Manager (HYBRID OR FULLY REMOTE) Details

Growth Marketing Manager (HYBRID OR FULLY REMOTE)

Market Traders Institute, Inc. - Orlando, FL

Employment Type : Full-Time

SUMMARY

We are currently seeking a highly motivated growth marketer with a sense of urgency, not afraid to jump in and get things done. The ideal candidate is a data driven professional that enjoys team collaboration and can’t resist a challenge.

As a Growth Marketing Manager, this person will be responsible for bringing new marketing campaigns to life by developing and leading the strategy for compelling online sales funnels within the financial markets, generating lead magnets using squeeze page landing pages, videos ads, emails and social media images that evoke emotion and urge the user to take action buy purchasing our products. This individual will work closely with Copywriters, Designers, on camera talent and other resources as necessary to develop and execute the strategy. They will also work with our media buyers to plan the monthly advertising budget and monitor the results to achieve delivery of monthly targets - conversion, sales, and revenue.

ABOUT US

Market Traders Institute Inc. (MTI) is an industry leader in trading technology and investor education for the past 26+ years, based in Orlando, Florida. We help investors make better, faster, and smarter trading decisions by using our proprietary strategies and trading technology. MTI has been recognized as an INC. 5000 (2015, 2016, 2017) fastest growing employee-oriented culture company in America and has received several awards for being a “Best Place to Work” in Central Florida.

DUTIES AND RESPONSIBILITIES

• Develop and execute strategies for online sales funnels within the financial markets for our direct-to-consumer segments and potential strategic partners
• Fully own and report Key Performance Indicators (KPIs) and provide direction to optimize and scale ecommerce sales
• Set monthly performance targets and deliver scalable growth for the products being sold through ecommerce platforms
• Set strategy and tactics to optimize funnels based on split testing, pricing, and offers
• Collaborate with and complement the work of our full Marketing Team (Brand, Social, Product, and Content) to ensure we’re achieving maximum results
• Partner interdepartmentally and cross-company to drive landing page optimization, ad creative and cross-channel attribution models
• Work on a team of Acquisition Marketers, collaborate with A-players to achieve the acquisition goals and desired growth outcomes
• Determine the segmentation strategy for online traffic and email lists
• Monitor competition and provide ideas to stand out
• Stay up-to-date with digital technology and online learning developments
• Work with the Creative Team to develop the end to end funnel strategy to include supporting email campaigns, landing pages and online sales funnels
• Work with the Media Team to set monthly budgets for paid traffic and lead generation
• Bring an A/B testing and optimization framework to each approach, constantly striving to improve past performances
• Report out on overall key drivers and metrics to the team and senior leaders
• Additional duties as assigned

DESIRED QUALIFICATIONS

• Proven track record as a digital marketing leader in B2C Financial Education, Software-as-a-Service (SaaS), or EduTech products
• More than a few years of experience in performance marketing, as well as an understanding of and appreciation for how performance marketing and brand-building initiatives work together
• Proven work experience selling subscriptions or digital products using online marketing tactics and continuity funnels
• Proven ability to demonstrate experience in designing and implementing successful digital marketing campaigns (funnels and journeys)
• Strong knowledge of marketing technology and best practices
• “Growth hacker” mentality with a bias for action ability to work quickly and accurately
• ClickFunnels / Kartra / Unbounce / Infusionsoft / Wordpress
• Experience with website analytic tools including Google Analytics, HotJar or Optimizely
• Strong understanding of how all current digital marketing channels function
• Strong team management and communication skills written and verbal
• 3 to 5 years of experience working with ecommerce digital marketing funnels
• 2 to 5 years experience in Lead Generation / Subscriptions / eCommerce
• 2 to 5 years experience in Digital Advertising

KNOWLEDGE, SKILLS, AND ABILITIES

• Ability to think, plan, and execute resourcefully and creatively
• High-level proficiency in Google Suite and tools and MS Excel, PowerPoint, and Word
• Proficiency in CRM and marketing automation technologies (Salesforce Sales Cloud and Salesforce Marketing Cloud preferred)
• Experience Selling Products in the Financial Markets
• Excellent interpersonal and communication skills
• Competence as a creative writer with an eye for great emails and landing pages
• Strong problem-solving ability, including metrics-driven thinking
• Ability to travel as necessary

BENEFITS

• Medical, dental, and vision benefits after 90 days, company contribution to premiums based on years of service
• Life Insurance, STD, LTD, and ancillary benefits
• 401(k) tiered match up to 4% of annual salary
• 15-days paid time off accrued per pay period
• 3 paid volunteer days
• 7 paid holidays
• A hybrid, office and work-from-home schedule
• PERKS
• Respectful environment and strong culture of living our Core Values
• Overall team collaboration and support
• Corporate exclusive discounts and special offers
• Access to MTI trading educational platform

PHYSICAL DEMANDS

Physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Work requires moderate physical effort and use of motor skills requiring manual dexterity. While performing duties of this job, employee will regularly stand, walk, stoop, kneel and crouch. Employee may lift, lower, push, pull or carry products up to a maximum of 25 pounds by hand. Require physical effort associated with using the personal computer to enter information. Must be able to read and hear verbal instructions in English.

EMPLOYMENT STATEMENT

MTI is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.

Qualified candidates will be asked to submit to a background screening.

Market Traders Institute, Inc. is an Equal Opportunity Employer.