POSITION OVERVIEW
Designs, manages, coordinates and implements the sales and marketing program for Fleet Partners (local and last mile delivery fleet accounts) in conjunction with the sales team in the various zones. Is the key contact supporting the creation and preparation of proposals and presentations using marketing resource materials, driving consistency. Partners effectively with Zone Managers, Regional Sales Managers and Outside Sales to execute the Fleet Partners strategy while functioning as a key contact for large accounts.
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JOB RESPONSIBILITIES*
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Works with key Sales, Operations and Marketing stakeholders to develop a robust Fleet Partners strategy that provides customized solutions with an emphasis on convenience.
- Works with key stake holders to develop and implement comprehensive business and marketing strategies to develop and promote a robust Fleet Partner’s strategy.
- Devises long-term roadmap strategies for programs that align with overall business strategy that drives the implementation of a consistent Fleet Partner strategy - including go-to-market, vendor relations, programs, and account management.
- Manage each program lifecycle from concept, through execution, evolution, and end of life always ensuring the program has clear measures and is aligned with business objectives.
- Analyze market trends, competitive landscape, and additional research data to determine and apply relevant industry and consumer trends. Delivers plans and forecasts to business stakeholders.
- Gains buy-in for changes from key stakeholders and retain buy-in through communication, organization, transparency, and a collaborative and positive approach.
- Develops and maintains target account lists for Regional and Outside Sales personnel along with new market opportunities.
- Manages and communicates current Fleet Partners promotions and programs to the Sales organization.
- Calls on prospective accounts with Regional Sales, Outside Sales and Account Managers
- Works with 10-15 key target accounts as assigned by Zone Managers and Corporate Office.
- Point of contact for Sales personnel providing direction and feedback for the Fleet Partner’s program.
- Trains Sales personnel on internal and external Fleet Partners processes and programs.
- Develop tools, processes, documents, and other resources to support a consistent Fleet Partners Program.
- Ensures satisfaction with new and key active accounts.
- Tracks success of current and past programs and processes, providing feedback to Zone Operations and the Sales & Marketing Department
- Develop tools, processes, documents, and other resources to support a consistent Fleet Partners Program.
DELIVERABLES
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Positively impact Fleet Partner Sales metrics such as:
- Annual growth in sales revenue and net profit
- Annual growth in active accounts
- Account satisfaction and retention
- Assists in attaining the annual Fleet Partner and Retail Sales Budget
- Create and manage a consistent program that can be implemented company-wide
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COMPETENCIES and SKILLS*
- Influencing without Authority
- Planning
- Drive for Results
- Presentation Skills
- Negotiating
- Innovation Management
- Strategic Management
- Marketing and Sales Knowledge
- Partner/Vendor Relationship Management
- Computer Skills – Intermediate/Advanced Microsoft Office, Adobe Suite
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QUALIFICATIONS – Unless indicated otherwise, these are preferred*
- College degree in marketing/business or 5 years tire or related industry experience, to include B2B sales.
- Valid driver’s license and insurable driving record (required).
Job Type: Full-time