Field Marketing Specialist Details

Field Marketing Specialist

HUB International - San Diego, CA

Employment Type : Full-Time

We are looking for a self-starting individual with strong experience in B2B marketing to develop and execute various marketing strategies for our regional offices. The Field Marketing Specialist will be responsible for helping us grow brand awareness, maintain our regional shared leads program to deliver high-quality leads, and support pipeline acceleration activities to further generate revenue.

The ideal candidate will have excellent organizational skills, be results-driven, and have superior attention to detail, especially with analytics. Reporting to the Field Marketing Manager, the Field Marketing Specialist will develop and execute lead generation and pipeline acceleration marketing programs for assigned markets. This is a great position to learn and grow with the company, requiring a unique combination of micro and macro planning. This position can be in San Diego, CA or remote.

Responsibilities:
Coordinate with manager on executing marketing initiatives in assigned region marketing plans

Support managing logistics in marketing events (virtually & in-person) in assigned regions including event schedules, venue contracts, registration set-up, promotion, day-of logistics, follow-up campaign and tracking performance to drive growth

Manage logistics in lead generation campaigns (trade shows, sponsorships and speaking engagements, etc.) in assigned regions from start to finish including research (testing and optimizing), booking/contacts, coordinating day-of logistics with local offices, follow-up campaign and tracking performance to drive growth

Manage advertising campaigns (digital and print) in assigned regions including research (testing and optimizing), booking/contacts, content creation, working with the design team and tracking performance to drive growth

Follow up with sales on opportunities and leads generated through marketing events and the qualification process from lead generation activities

Support lead nurture and lead re-engagement programs

Keep a pulse on new and creative opportunities to drive lead generation in assigned territories

Manage schedule and deliverables of assigned campaigns and coordinate with vendors as well as key functions within marketing and sales

Develop, test, and deploy email sends from marketing automation system

Update subscription lists for email marketing and manage targeted invitation lists and automation campaigns in marketing automation system

Track all marketing events and campaigns in CRM system and report on key success metrics weekly, monthly, quarterly and annually (email performance, campaign performance, revenue tracking and pipeline tracking)

Research/monitor local and regional community events and sponsorships and competitor activity

Track and manage all tasks in project management system (Workfront)

Provide support for all other members of the field marketing team and their duties as needed

Provide professional customer service to internal stakeholders and regional contacts to maintain strong relationships in the field

Provide proactive consultative services to the team (internal & external) that are within project scope to drive towards a marketing center of excellence

Some travel may be required within assigned region

Qualifications:
BS/BA degree

Solid understanding of demand generation program creation, execution, measurement, analysis and reporting

Strong understanding and demonstrated proficiency in leveraging CRM and marketing automation tools (Microsoft CRM & ActOn preferred)

Self-motivated “go-getter”, strong-willed, with a positive attitude who thrives in a fast-paced environment and can react to changing priorities

Organizational skills to manage multiple projects with successful execution

Detail-oriented and the ability to multi-task under tight deadlines

Demonstrated ability to negotiate with vendors/venues to ensure contracts are in scope and on budget

Learns quickly and efficiently and can work both independently and as part of a team

Proficient with Microsoft Office with advanced knowledge of Excel

Working knowledge of event management platforms and tools preferred (Eventbrite, GoToWebinar, Zoom, etc)

Project Management software experience a plus (Workfront preferred)

Join a Winning Team at HUB International

When you join the team at HUB International, you become part of the 5th largest global insurance broker, providing a broad array of property, casualty, risk management, life and health, employee benefits, investment and wealth management products and services. Becoming a part of HUB means that you thrive in an entrepreneurial and fast paced team environment supported by over 12,000 professionals in 450 offices across North America. You will be able to actively contribute to our track record of year over year growth fueled by innovative new products and services, mergers and acquisitions, and a great team of people. As part of our talent engine, you will exemplify our strong core values which drive our unique corporate culture. HUB’s entrepreneurial spirit is evident in our people, products and philanthropic initiatives and we are passionate about our talent!

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Department Marketing

Required Experience: 2-5 years of relevant experience

Required Travel: Negligible

Required Education: Bachelor's degree (4-year degree)

HUB International Limited is an equal opportunity and affirmative action employer that does not discriminate on the basis of race/ethnicity, national origin, religion, age, color, sex, sexual orientation, gender identity, disability or veteran's status, or any other characteristic protected by local, state or federal laws, rules or regulations. The EEO is the Law poster and its supplement is available here athttp://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm.

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Hi, we’re HUB.

In a rapidly changing world, we advise businesses and individuals on how to prepare for the unexpected.

When you partner with us, you're at the center of a vast network of experts who will help you reach your goals through risk services, claims management, and compliance support.

And this gives you the peace of mind that what matters most to you will be protected — through unrelenting advocacy and tailored insurance solutions that put you in control.

About HUB International

Headquartered in Chicago, Illinois, HUB International Limited (HUB) is a leading full-service global insurance broker providing property and casualty, life and health, employee benefits, investment and risk management products and services. From offices located throughout North America, HUB’s vast network of specialists provides peace of mind on what matters most by protecting clients through unrelenting advocacy and tailored insurance solutions. For more information, please visit hubinternational.com.