External Events Strategist- Remote Details

External Events Strategist- Remote

Siemens - Wilsonville, OR

Employment Type : Full-Time

The external events strategist is responsible for driving the strategy and leading the execution team for a defined set of Siemens-led customer facing events, targeting the Siemens Digital Industries user community and/or prospects and delivered as physical, virtual or hybrid experiences.
They support the Director of Audience Engagement and Global Events as an advisor for developing the external event strategy, which drives a communication continuum of connected experiences that satisfy business requirements. They work directly with event business owners and multiple key stakeholders to define and execute the overall project plan for each event to ensure success against objectives.
Essential Functions:

• Drive coordinated, enterprise-wide and global events strategy for Siemens-led events targeting our user community and potential prospects
• Together with the Business Owner of each event, define objectives based on business requirements
• Define metrics and related targets aligned to objectives for measuring the success of each event
• Oversee events measurement, including the design and operation of standardized dashboards to forecast, measure, analyze and report on event impact
• Create and manage overall project plan to drive efficient execution of each event
• Oversee the selection of agencies and third-party vendors required to execute against the business objectives
• Collaborate with the Global Digital Marketing Center and field marketing to ensure a cohesive prevent, at-event and post-event strategy to increase audience engagement
• Proactively engage with event steering committees comprised of portfolio marketing managers, members of the sales team and other key stakeholders to coordinate their participation in the objective setting and planning processes and to communicate and optimize the impact of event activities
• Manage and reconcile event budgets of $4M+
• Communicate to and educate executive leadership, customer-facing employees and other employees regarding event activities to build shared accountability in the success of each event
• Manage resourcing plans across portfolio of events

• Ten or more years of related experience, including at least seven years of experience in event management and leadership in a business to business environment
• Hands-on corporate event planning and logistics experience, ideally within the same or similar industry
• Experience developing and executing virtual and hybrid plans
• Demonstrated success in increasing efficiencies and return on investment (ROI)
• Management of event communications to multiple complex stakeholder groups
• Selection of third-party vendors and agencies
• Management of projects, budgets and resource allocation to support success and efficiency
• Previous demonstrated linkage of event efforts to an organization’s broader growth plan

• Bachelor’s degree required
• Master’s degree/MBA preferred
• Certifications/affiliations strongly preferred: Certified Meeting Professional (CMP), Certified Special Events Professional (CSEP), Certificate in Meeting Management (CMM) and/or Digital Events Strategist Certification (DES)

• Work from home office with a globally dispersed team
• Willingness to travel 20 – 50% of the time

At Siemens we are always challenging ourselves to build a better future. We need the most innovative and diverse Digital Minds to develop tomorrow’s reality. Find out more about the Digital world of Siemens here: www.siemens.com/careers/digitalminds

Siemens Industry Software Inc. is a technology supplier to the United States Federal Government. Recently The White House issued an Executive Order requiring most federal workers, contractors and subcontractors who do business with the government to get vaccinated against COVID-19 unless granted an accommodation due to a disability or sincerely held religious belief or practice. The Company has decided to pause enforcement of the vaccine mandate for the time being while the issue is addressed by the courts. We will be monitoring the situation closely and may lift the pause if required to do so in order to be in compliance with federal law. If this pause is lifted, you will be expected to be vaccinated against COVID-19.

Organization: Digital Industries

Company: Siemens Industry Software Inc.

Experience Level: Experienced Professional

Job Type: Full-time

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