External Communications / Public Relations Senior Specialist - Deloitte Consulting
Employment Type : Full-Time
External Communications / Public Relations Senior Specialist - Deloitte Consulting
Are you a public relations professional who is unafraid to think differently, always thinks strategically, and knows how to build strong reporter relationships? A team player who can creatively build public relations efforts tied to business objectives? We are seeking a passionate and experienced external communications professional to shape Deloitte's Consulting's storytelling in the news media and with other audiences. If this is you, hit the "apply now" button!
The Public Relations Senior Specialist will help drive media relations strategy, planning and execution, integrated with one or more of our marketing portfolios - a collection of campaigns designed to grow our Consulting business. The ideal candidate is a public relations professional, ideally with agency experience, who has a demonstrated ability to work collaboratively with individuals at all levels of a matrixed organization, effectively manage executives and external agencies, and drive innovation and capability building to support the future of external communications and PR, with a focus on data and measurement.
What you'll do:
You will contribute to the growth and development of our organization in a variety of ways. Key responsibilities include:
- Serving as a strategic trusted external communications advisor to leadership, business, marketing and other key stakeholders across the practice
- Developing integrated external communications strategies focused on key business priorities, and executing strategies and plans across priority campaigns to build Deloitte's brand in the marketplace
- Building and/or strengthening key reporter relationships, staying current on relevant news outlets, reporters and their areas of focus; and proactively pitching Deloitte leaders, thought leadership, and client impact stories
- Writing and developing press releases, blog posts and pitches and supporting leaders in their media interviews with key messages and talking points
- Using metrics and analytics to build business cases and provide insights and counsel to internal stakeholders, including analyzing performance against metrics to adjust approaches in an agile fashion
- Managing external public relations agencies, including partnering with agencies to surface new ideas that push the bounds of our efforts to date; agency responsibilities to also include managing budgets, reviewing monthly reporting and ensuring delivery aligned with defined KPIs
- Driving and supportingexecution and innovation across all areas and channels of communication and storytelling from messaging to new platforms and analytical tools
- Contributing to and adopting insights-driven standards for communications that champion measurement, collaboration and continuous growth.
The Team:
Deloitte's Consulting Marketing & Communications team combines the power of Deloitte's brand with the most inspired marketing techniques to produce business results for our clients. Through marketing and communications strategy and execution, we elevate the Deloitte brand and strategic positioning, delivering a cohesive, consistent experience through campaigns grounded in business insights, industry best practices, creative power, and digital execution.
Qualifications/ Skills Required:
- Communications professional with a minimum of 3-5 years relevant experience
- Bachelor's degree, preferably in Communications, English, Public Relations, or Journalism
- Proven success in developing and executing external communications strategies and communications plans for a large B2B business, preferably in professional services
- Strong writing skills in a variety of different styles and formats
- Avid consumer of news and the pulse of trends in PR
- Experience in developing and executing executive positioning programs, working with senior leaders, and collaborating across a multi-disciplinary marketing team
- Executive presence, strong communication skills, and the ability to confidently provide strategic counsel, ask good questions, challenge the status quo, suggest alternatives, and articulate pros and cons
- Ability to handle ambiguity and fluid priorities, gain consensus through influence, change course when warranted, and manage multiple and complex priorities efficiently and effectively
- Ability to successfully collaborate with team members and navigate a matrixed organization
- Ability to successfully engage and manage an external PR agency
- Experience in measuring the effectiveness of communication strategies
- Expert-level proficiency with Microsoft PowerPoint, Outlook and Word as well as Muck Rack, and other PR/comms tools; knowledgeable in all aspects of Microsoft Office and ancillary programs
- Travel up to 10% (while travel of up to 10% is a requirement of the role, due to COVID-19, non-essential travel has been suspended until further notice.)
- Limited immigration sponsorship may be available.
How You'll Grow
At Deloitte, our professional development plan focuses on helping people at every level of their career to identify and use their strengths to do their best work every day. From entry-level employees to senior leaders, we believe there is always room to learn. We offer opportunities to help sharpen skills in addition to hands-on experience in the global, fast-changing business world. From on-the-job learning experiences to formal development programs at Deloitte University, our professionals have a variety of opportunities to continue to grow throughout their career. Explore Deloitte University, The Leadership Center
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