Event Content Manager, Strategic Events Details

Event Content Manager, Strategic Events

Zoom Video Communications, Inc. - Denver, CO

Employment Type : Full-Time

Zoomies help the world connect — and deliver happiness while doing it. We set out to build the best video conferencing product for the enterprise, and today help people communicate better with products like Zoom Phone, Zoom Rooms, Zoom Video Webinars, Zoom Apps, and OnZoom.

We’re problem-solvers and self-starters, working at a fast pace to design solutions with our customers and users in mind. Here, you’ll work across teams to dig deep into impactful projects that are changing the way people communicate, and enjoy opportunities to advance your career in a diverse, inclusive environment.

Zoom is an award-winning workplace. We have been recognized by Comparably as #1 CEO, Company Happiness, Benefits, Compensation, Diversity, and more! Not to mention we’ve been awarded by Glassdoor as the 2nd Best US workplace & Best Large Company US CEO in 2018, Wealthfront, and Business Insider. Our culture focuses on delivering happiness, our commitment to transparency, and the tangible benefits we provide our employees and our customers.

Zoom is seeking a content expert for our global flagship event, Zoomtopia . In this role you will help our marketing and product teams craft a clear and cohesive narrative across the vertical keynotes and breakout sessions. Most importantly, you will project manage the entire global content strategy.

The ideal candidate is organizationally obsessed and deadline oriented with an acute attention to detail. Nothing gets past you and you aren’t afraid to speak up when you see that something can be improved or done more effectively. You should have experience managing presenters and subject matter experts for large conferences or trade shows, managing complex projects with multiple stakeholders, and distributing content through a variety of channels.

What is Zoomtopia:

Zoomtopia is Zoom's annual user conference designed to celebrate our users from around the world and all those who share interest in the future of frictionless communications. Throughout the two day conference, we release Zoom’s vision of the future, latest product announcements, facilitate attendees to connect with like-minded peers from across the globe, discover solutions from our expansive partner ecosystem, uplevel their skills with specialized learning tracks, and be inspired by world-renowned speakers.

Responsibilities

Content Strategy:

• This role is critical in facilitating the discussion and decisions around content that strategically align to business goals and drive thought leadership in key markets and regions.

• Responsible for ensuring the vision is carried across correctly throughout each session and visually across every presentation. Provide guidance to session leads relative to ensure key topics/products/solutions are covered according to defined goals.

• Work with the Marketing & Communications Manager to create an annual plan for content distribution for pre-event promotions: blogs, white papers, email campaigns.

• Recommend best practices and proactively recognize opportunities to reuse, repackage and optimize content to maximize return on the company’s event content investment. Re-purpose event content strategically throughout the year and regionalize, as appropriate, globally.

Project Management:

• Responsible for project managing the development of user focused programming (upwards of 100+ sessions and 250+ speakers).

• Create and manage the global session agenda and run of show including managing diverse speaker representation.

• Put together a process for finding excellent speakers (internal and external).

• Responsible for managing the entire content process (pre, during, and post), including developing content for vertical keynotes, project managing the PMM team with all breakout sessions, selecting and preparing speakers for their respective presentations, providing both remote and onsite event support to speakers, Identify and manage best onsite delivery and set-up for all content (including room sets and A/V needs), call-for-papers campaign, PR/legal approval, rehearsal timelines, reporting and analytics.

• Project management of PMMs include but not limited to; identify session leads (SMEs in for each topic), manage deliverables and deadlines, communicate expectations, timeline, and deadlines, communicate and train on virtual event best practices, scheduling and coordination amongst session leads, provide session templates, run content reviews, tech rehearsals and QA.

• Implement a content management system to improve efficiency and customer experience, enabling high-velocity planning and execution of events.

• Coordinate with the web team and session leads on securing and updating session titles, abstracts, speaker headshots, bios, agendas and tracks at all times for accurate event information.

• Produce calendars and timelines to guarantee that messaging is communicated appropriately through all marketing channels.

• Support the creation and distribution of digital materials for promotion. Work closely with our comms/pr and brand team to execute blog posts, speaker briefs, press releases and more.

• Create and execute various reports that share key findings throughout content development and post-event cycles.

Requirements:

• 8+ years of experience leading cohesive content and messaging strategies for keynotes, marketing initiatives or corporate messaging for physical and virtual conferences or trade shows.

• Strong project management experience and organizational skills including the ability to set and drive requirements across multiple functional areas is required.

• Content management system experience and strong Gsuite knowledge required.

• Enthusiastic team player with exceptional communication, writing, and interpersonal skills with high integrity and diplomacy.

• Fearless communication skills both verbal and written. You are comfortable speaking with anyone, at any level of the organization via presentation, written, and spoken channels; internal or external.

• Skilled at being able to manage multiple workflows simultaneously and prioritize responsibilities, can easily follow up and manage competing priorities all under tight deadlines.

• Ability to see the big picture instead of just the task in front of you, you are intellectually curious, ask questions, think strategically, and react with reason.

• Experience with virtual events is a must.

• Bachelor’s degree required.
  

Take a look at Zoomtopia.com and watch some of our content from Zoomtopia 2020. Let us know what you think. What would you improve? What would you keep the same and what would you expand upon?