Esports Copywriter Details

Esports Copywriter

Pittsburgh Knights - Pittsburgh, PA

Employment Type : Full-Time

Title: Esports Copywriter Job Location: Americas/Remote, Eastern Time. Employment Type: Full Time/Part-Time Announcement No. PK-23
About Us Pittsburgh Knights LLC is a professional esports organization headquartered in Pittsburgh, Pennsylvania, and was officially launched on December 1st, 2017. We are widely recognized as the top esports team in the region.
Under the Knights brand, our handpicked teams compete globally for prize money across multiple video game titles. In addition to a percentage of tournament winnings, our company works on brand sponsorships, merchandise sales, ad revenue, league revenues, virtual goods, and esports camps.
Why choose Pittsburgh Knights We're dedicated to our work, our company, our clients, and the most fun of all, Gaming! If you are searching for a position with an up-and-coming company that will expose you to more opportunities than you can imagine while working in a fast-paced gaming environment, then you have successfully found the right place! Make an impact through your work on real projects and involvement in the gaming community.
Job Summary/ General Description: This position will be under the coordination of the Marketing and Communications Director, we’re seeking for someone to produce esports and gaming-related text, as well as Knights-branded content (blogs, educational content, OP/EDS on the esports scene and our teams, and commercial content).
Responsibilities:

• Develop, draft, and edit short- and long-form content including infographics, newsletters, blogs, social media posts, video scripts, website, and digital ads.
• Create culture-driving, business-building, big brand work in every medium, from broadcast and web video, to targeted social and influencer campaigns.
• Writing and editing marketing copy (e.g., promotional emails, newsletters, blogs, landing page copy, press releases).
• Create fun copy for social and digital needs.
• Crafting case studies and research-based thought esports and gaming articles. Concept and produce content including e-Com, gaming, and everything trending in the esports industry.
• Collaborating with the merchandise department on content and copy for our e-commerce needs.
• Developing well-branded, clear, and SEO-focused content and copy for our main web pages. Understand principles of writing for the web, including search engine optimization and search engine marketing.
• Participating in brainstorming, planning, and project update calls with internal team members.
• Working towards daily, weekly, monthly KPIs.
• Proactively identify opportunities to tap into or incorporate the latest trends in the esports industry, pop culture, and identify execution approaches.
• Help develop content strategies and plans; assist in establishing positioning statements and messaging strategies for executive presentations and marketing campaigns, as well fundraising campaigns, and events.
  

Qualifications:

• Excellent writing skills are a must.
• Experience for AB Testing desired.
• Interviewing skills.
• Bachelor’s Degree in Journalism, Communications, or relevant area of study desired.
• Possesses a deep understanding of social platforms and algorithms that affect day-to-day publishing.
• 1+ years of editorial experience, preferably in the esports industry desired.
• SEO Optimization Knowledge desired.
• Desirable proficiency in Google suite, WordPress, and Hubspot.
• Ability to research current industry standards and best practices.
• Ability to handle multiple tasks and prioritize goals.
• Maintain a positive, professional attitude always and be receptive to input and constructive criticism.
• Necessary equipment to complete work.
• Knowledge of Esports and gaming is a must
• Fluent English.

What you will bring to Pittsburgh KnightsYou are a quick-thinking self-starter with a passion for games. You can work independently, and you will research and generate ideas based on our larger marketing plan. You are comfortable working in a startup environment where we’re making the rules up as we go along. Pittsburgh Knights provide an inclusive, engaging environment designed to empower employees and promote work-life success.
EQUAL EMPLOYMENT OPPORTUNITY (EEO): Pittsburgh Knights provides equal opportunity and fair and equitable treatment in employment to all people without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.