Email Production Designer
Employment Type : Full-Time
About West Marine West Marine is committed to serving boaters better than anyone else on the planet. We pride ourselves in delivering a Raving Fan experience and for our Crew Members as well as our customers. If you have a passion for being on the water and are looking to join a world-class organization, then West Marine is the place for you! West Marine is recognized as the premier multi-channel retailer of boating and fishing supplies with more than 230 stores located throughout 37 states and Puerto Rico. When you work at West Marine, you’re part of a family; one that values spending quality time on the water, doing the things you love, and sharing that passion with our customers and community. Position Summary: We are seeking an Email Production Designer/ Developer to join our crew! This is an exciting opportunity to code assets into regional and national email campaigns, develop robust emails working in Salesforce Marketing Cloud and drive efforts to implement dynamic personalization within digital communications for our customer base of boaters and anglers. This position will collaborate with internal and external project stakeholders through all stages of a project and provide quality design and coding to ensure that projects are on target, on time, on brand, and within budget. Primary Responsibilities: - Digital Assets - Build responsive HTML emails based on templates and make sure our templates stay up-to-date while following the latest best practices for email design.
- Manage projects assigned
- Assist with quality control for all aspects of email communications including links, content, versioning and segmentation
- Production Design - Assist with updating existing design projects across multiple client and event channels, including:
- Crop and format images
- Build robust HTML/CSS emails
- File management
- SOP documentation management
Education, Experience and Skills: - Bachelor's degree (preferred) or equivalent experience
- 1-3 years email development and HTML5 experience required
- Experience with email marketing tools, best practices and platforms. Salesforce Marketing Cloud and Basecamp experience a plus.
- HTML/HTML5 and CSS for authoring and debugging responsive emails (High Priority)
- Test and monitor campaigns’ compatibility with all web browsers and devices pass QA (High Priority)
- Expertise in email design and code best practices (High Priority)
- Understanding of CMS (Medium Priority)
- Fluent in Adobe Dreamweaver and Photoshop (High Priority)
- Experience with Adobe Illustrator, InDesign and Premier and Figma (Low Priority)
- HTML5 Animation, GIF Animation as it pertains to email design and best practices (Low Priority but a bonus)
- Excellent teamwork, communication and time management skills a must
- Proficiency in Microsoft Office Suite
- Experience in and/or interest in boating, fishing or sailing a plus