Email Marketing Specialist Details

Email Marketing Specialist

Plex - Troy, MI

Employment Type : Full-Time

Want to work with fearless innovators, visionaries, and community-minded people who challenge the status quo? We do too.

Plex is more than a software company — we’re a team of disruptors who are driving innovation and unlocking the promise and value of smart manufacturing.

It isn’t a trend or a moment, it’s a movement. And we’re leading it, but we can’t lead it alone.

That’s where you come in.

Plex Systems, Inc.® delivers the first smart manufacturing platform, helping the world’s leading innovators to make awesome products. Built in the cloud, the Plex Smart Manufacturing Platform includes MES, ERP, supply chain management, Industrial IoT, and analytics.

We believe that anything that can be made can be made better, and we are focused on finding the right people to help us achieve the big important tasks ahead.

Is that person you?

In support of our ongoing growth, we are looking for an Email Marketing Specialist to own the hands-on execution of all email marketing campaigns, including building and sending emails, audience segmentation, A/B testing, analyzing metrics and administer Marketing Automation system (Eloqua). Working closely with Demand Generation, Digital Marketing, and Sales Operations teams and external vendors, you will be responsible for assuring emails are sent in an accurate, timely manner, enabling efficient lead flow and identifying areas for improvement. This position can be located at our Troy, MI headquarters or fully remote.

WHAT’S YOUR IMPACT?

• Build and execute email marketing campaigns in Eloqua. Activities include campaign flow builds, email creation, landing page creation, form creation, media placement tracking, list uploads and segmentation.
• Work with internal teams to gather requirements, translate business needs into technical execution for email campaigns.
• Monitor, analyze and report on email campaigns and communicate with marketing stakeholders on adjustments to improve results.
• Review all campaign programs and associated content and identify copywriting, image or programming issues.
• Work with key stakeholders to implement and manage marketing technologies with Eloqua
• Manage lead scoring program in Eloqua
• Manage key marketing data integration with SFDC.com
• Effectively work with vendors to assist in execution of email campaigns, data transformation and Eloqua administration.
• Document business processes and workflows to improve overall organizational efficiency and effectiveness.
• Lead marketing automation and triggers to engage and convert prospects and customers across the customer journey
• Continuously conduct A/B tests and analyze results to develop insights to improve conversion rate, retention, and member loyalty

IS IT IN YOU?

• 3-5 years of B2B Marketing experience
• 2+ years hands-on Eloqua experience
• Experience with CRM system (Salesforce.com preferred)
• Solid knowledge of email best practices, CAN-SPAM and GDPR
• Successful track record of implementing and managing lead flow through Eloqua and associated integrations
• Experience with Optimization, A/B Testing and Continuous improvement processes
• Experience managing a lead scoring program within Eloqua
• Analytical and detailed-oriented
• Excellent planning and cross-functional project management skills.
• Good communicator to non-technical audience
• Highly driven, self-motivated team player ready to excel in a fast paced, data driven marketing team.

WHAT’S IN IT FOR YOU?

We are proud to be recognized as one of the top workplaces in the tech industry. Our inviting culture fosters collaboration, innovation, and motivates team members to take on important work, every day.

In addition to all the benefits you’d expect from a world-class company like ours, we also offer Day 1 benefits, career growth and professional development opportunities, tuition reimbursement, unlimited paid time off, a wellness allowance to support your family’s well-being, sustainable work-life balance, and flexibility. Our multiple office locations offer a casual-dress workplace, complimentary snacks and drinks, and “de-stress areas” complete with amenities in some locations like massage chairs, golf simulator, ping pong tables and more.

Plex values the power of diversity and inclusion – it isn’t just a talking point for us. It drives our business and fosters fresh thinking, and is reflected in the individuals we hire, and the culture and community we’ve built to support them, such as our Women@Plex and Pride@Plex groups. As an equal opportunity employer, we welcome applicants of all types and from all backgrounds. Plex urges our employees to understand, accept, and celebrate the differences among people.

SOUND LIKE YOUR DREAM JOB?

Apply today!

EXCITED ABOUT PLEX BUT NOT THE RIGHT GIG?

Don’t despair – your perfect fit is on its way! Stay connected, sign up for job alerts or submit a general application on the Plex Careers page.