Email Marketing Manager -
Employment Type : Full-Time
Email Marketing Manager - Work from homeThis is a work from home position – To be considered, candidates must reside in New York, Nevada, Florida, Georgia, or TennesseeFragrance.com is a worldwide leading beauty e-commerce company created to provide the public with access to the largest inventory of genuine, brand name fragrances, skincare, candles, aromatherapy and more.
Fragrance.com Benefits:- Medical, Dental, Vision Insurance
- PTO and Paid holidays
- Short Term Disability
- Life Insurance
- Accident & Critical Illness
- Flexible Spending Account
- 401(k) Retirement Savings Plan and match
- Employee Discounts
Responsibilities:- Manage email marketing campaigns end-to-end, including planning, targeting, set-up, testing, deployment, reporting and optimization
- Develop and optimize lifecycle, blast, and transactional email campaigns to grow online sales and maximize customer retention and engagement
- Increase ROI and drive incremental revenue by means of list segmentation, personalization, A/B testing and general campaign optimization strategies
- Collaborate with marketing, creative design, business intelligence and web development teams to create compelling and effective email content
- Create reports to analyze email performance and to uncover insights to build strategic recommendations
- Monitor, track and report email performance metrics to key stakeholders
- Responsible for Email QA including verifying campaign messaging and content is accurate
- Manage overall email file health and work to minimize list decay and unsubscribes
- Monitor and evaluate deliverability and inbox placement rates
- Monitor competitors and industry best practices and provide recommendations for program improvement on an ongoing basis
- Ensure compliance with CAN-SPAM regulations and adhere to email deliverability best practices
- Responsible for managing and maintaining all campaigns and programs within Oracle Responsys
- Monitor and when needed troubleshoot technical issues related to deployment for all email channels.
- Mange relationships with all email platform services
- Responsible for managing and monitoring internal team needs and projects
Requirements:- 3+ years of demonstrated success as an Email Marketing Manager in an eCommerce or retail environment
- Direct experience with the Oracle Responsys platform is strongly preferred
- Google Analytics experience a plus
- Proven track record developing retention and customer engagement
- Strong analytical skills with ability to derive meaning from data through A/B testing to power decision-making
- Strong communication, organizational, interpersonal and support skills.
- Ability to convey technical information clearly and concisely to variety of audiences
- Strong computer skills including Excel
- Understand the concept of relational database (SQL experience a plus)
**This is a direct hire. No agencies or recruiters please**Fragrance.com is firmly committed to the principle of equal employment opportunity. Fragrance.com offers employment opportunities without regard to race, color, sex, age, religion, national origin, disability, U.S. military and or other prohibited bases of discrimination, both state and local. All aspects of the employment relationship (including recruiting, hiring, training, working conditions, compensation, promotion, discipline, and termination) are subject to this policy.